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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Handbook of brand relationships
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Consumer-brand relationships : theory and practice
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer culture theory
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
14
Brand management ; Vol. 3
13
Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
13
Brand management ; Vol. 2
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Emotional, sensory, and social dimensions of consumer buying behavior
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Handbook of research on consumerism in business and marketing : concepts and practices
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Marktpsychologie
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Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
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Sensory marketing : research on the sensuality of products
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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1
Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it
Hietschold, Nadine
- In:
New waves in innovation management research
,
(pp. 363-378)
.
2018
Persistent link: https://www.econbiz.de/10012290789
Saved in:
2
The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan
;
Kamasak, Rifat
;
Yalcinkaya, Baris
- In:
Analytics Enabled Decision Making
,
(pp. 245-264)
.
2023
Persistent link: https://www.econbiz.de/10014302901
Saved in:
3
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
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4
Fashioning social justice through political consumerism, capitalism, and the Internet
Micheletti, Michele
;
Stolle, Dietlind
- In:
Cultural studies and anti-consumerism : a critical encounter
,
(pp. 231-251)
.
2011
Persistent link: https://www.econbiz.de/10009233466
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5
The reaction of German
consumers
to French nuclear testing
Walliser, Björn
- In:
New developments and approaches in consumer behavior …
,
(pp. 219-236)
.
1998
Persistent link: https://www.econbiz.de/10001299791
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6
Moralischer Konsum : über das Verhältnis von Rationalität, Präferenzen und Personen
Priddat, Birger P.
- In:
Ökonomie und Moral : Beiträge zur Theorie …
,
(pp. 175-193)
.
1997
Persistent link: https://www.econbiz.de/10001296532
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7
The Arab consumer boycott of American products : motives and intentions
Farah, Maya F.
- In:
Handbook of Islamic marketing
,
(pp. 393-417)
.
2011
Persistent link: https://www.econbiz.de/10009349637
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8
Social impact in consumer behaviour-consumer boycotts as a consumerism activity
Yener, Dursun
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 22-35)
.
2017
Persistent link: https://www.econbiz.de/10011647101
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9
Consumer resistance : from anti-consumption to revenge
Nepomuceno, Marcelo Vinhal
;
Rohani, Mina
;
Grégoire, Yany
- In:
Consumer perception of product risks and benefits
,
(pp. 345-364)
.
2017
Persistent link: https://www.econbiz.de/10011653730
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10
The politics of purchasing : ethical consumerism in Turkey
Öztürk, Abdülkadir
;
Nart, Sima
;
Altunışık, Remzi
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 3-18)
.
2019
Persistent link: https://www.econbiz.de/10012104154
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