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Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H. - In: Customer retention in the automotive industry : …, (pp. 167-213). 1997
Persistent link: https://www.econbiz.de/10001299161
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From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 93-115). 1997
Persistent link: https://www.econbiz.de/10001299164
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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997
Persistent link: https://www.econbiz.de/10001299165
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Conjoint Measurement - ein Durchbruch bei der Preisentscheidung im Dienstleistungsbereich?
Woratschek, Herbert - In: Perspektiven des Dienstleistungsmarketing : …, (pp. 23-45). 1998
Persistent link: https://www.econbiz.de/10001299616
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Hard versus soft laddering : implications for appropriate use
Botschen, Günther - In: New developments and approaches in consumer behavior …, (pp. 321-339). 1998
Persistent link: https://www.econbiz.de/10001299786
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Empirical analysis of price response functions
Balderjahn, Ingo - In: New developments and approaches in consumer behavior …, (pp. 185-200). 1998
Persistent link: https://www.econbiz.de/10001299793
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Measuring affect or emotion toward a brand with a smiling faces scale
Vernette, Eric - In: New developments and approaches in consumer behavior …, (pp. 131-151). 1998
Persistent link: https://www.econbiz.de/10001299796
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Einsatz der Kausalanalyse in der empirischen Forschung zum Investitionsgütermarketing
Backhaus, Klaus - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 149-168). 1998
Persistent link: https://www.econbiz.de/10001299882
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A prospectus for theory construction in marketing : revisited and revised
Bagozzi, Richard P. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 45-81). 1998
Persistent link: https://www.econbiz.de/10001299883
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Marktdynamik und Marketingforschung im Business-to-Business-Bereich
Kleinaltenkamp, Michael - In: Probleme und Trends in der Marketing-Forschung : …, (pp. 235-259). 1998
Persistent link: https://www.econbiz.de/10001301054