//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
~type_genre:"Report"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Graphik + Design : Grundlagen:...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Design
186
design
166
Werbeträger
158
Advertising media
152
Product design
77
Produktgestaltung
77
Innovation
69
Werbewirkung
68
Advertising effects
67
Consumer behaviour
57
Konsumentenverhalten
57
Innovation management
49
Innovationsmanagement
49
Advertising
45
Werbung
45
USA
44
United States
44
Theorie
40
Theory
40
New product development
33
Produktentwicklung
33
Brand management
31
Markenführung
31
Werbeplanung
31
Advertising planning
30
innovation
22
Creativity
21
Internet marketing
21
Kreativität
21
Online-Marketing
21
Marketing management
20
Marketingmanagement
20
Deutschland
18
Germany
17
Knowledge management
17
Wissensmanagement
17
Communication media
16
Kommunikationsmedien
16
Brand image
15
Markenimage
15
more ...
less ...
Online availability
All
Undetermined
217
Free
87
Type of publication
All
Article
469
Book / Working Paper
49
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzbeitrag
Lehrbuch
Report
Thesis
Article in journal
467
Aufsatz im Buch
92
Book section
92
Graue Literatur
72
Non-commercial literature
72
Working Paper
61
Hochschulschrift
52
Arbeitspapier
41
Article
23
Dissertation u.a. Prüfungsschriften
22
Ratgeber
19
Collection of articles of several authors
18
Sammelwerk
18
Case study
16
Fallstudie
16
Guidebook
13
Bibliographie
12
Congress Report
12
Konferenzschrift
12
Aufsatzsammlung
11
Conference paper
9
Bildband
8
Statistik
8
Textbook
7
Bibliografie enthalten
6
Bibliography included
6
Handbook
6
Handbuch
6
Market information
6
Marktinformation
6
Statistics
5
Katalog (z.B. Ausstellungskatalog)
4
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
more ...
less ...
Language
All
English
458
German
45
Undetermined
10
French
3
Indonesian
1
Spanish
1
Author
All
D'Ippolito, Beatrice
4
Simeone, Luca
4
Straker, Karla
4
Wrigley, Cara
4
Cautela, Cabirio
3
Dell'Era, Claudio
3
Gierl, Heribert
3
Jara Díaz, Sergio R.
3
Magistretti, Stefano
3
Schiuma, Giovanni
3
Secundo, Giustina
3
Baldwin, Carliss Y.
2
Barata, José M. Monteiro
2
Barbosa-Póvoa, Ana Paula
2
Barger, K. McCall
2
Beckman, Sara L.
2
Blakeman, Robyn
2
Brasel, S. Adam
2
Celhay, Franck
2
Chang, Chingching
2
Corradini, Carlo
2
Eisend, Martin
2
Erdogan, B. Zafer
2
Foroudi, Pantea
2
Franz, Gerhard
2
Garud, Raghu
2
Gupta, Suraksha
2
Henseler, Jörg
2
Huang, Edward
2
Jugenheimer, Donald W.
2
Kelley, Larry D.
2
Koslow, Scott
2
Liu, H.
2
Lyytinen, Kalle
2
Maier, Ronald
2
Mattozzi, Alvise
2
Mattson, Christopher A.
2
Melewar, T. C.
2
Micheli, Pietro
2
Micu, Camelia C.
2
more ...
less ...
Institution
All
Deutschland / Bundeswehr / Universität Hamburg
1
Published in...
All
Journal of advertising research
13
California management review
9
International journal of production research
9
Journal of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Research policy : policy, management and economic studies of science, technology and innovation
6
African journal of science, technology, innovation and development : AJSTID
5
Industry and innovation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of innovation and entrepreneurship : JIE
5
Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
The journal of brand management : an international journal
5
Development engineering
4
IEEE transactions on engineering management : EM
4
International journal of project management : the journal of The International Project Management Association
4
Journal of business anthropology
4
Journal of business research : JBR
4
Journal of retailing
4
Journal of retailing and consumer services
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of industrial organization
3
International journal of product lifecycle management : IJPLM
3
International journal of production economics
3
Journal of business strategy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of media business studies
3
Journal of organization design : JOD
3
Marketing intelligence & planning
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
African journal of science, technology, innovation & development : AJSTID
2
Beiträge zum Produkt-Marketing
2
Creativity and innovation management
2
Enterprise & society : the international journal of business history
2
European journal of marketing : EJM
2
more ...
less ...
Source
All
ECONIS (ZBW)
500
BASE
18
Showing
31
-
40
of
518
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Exploitation of the advertainment value potential
Shaqiri, Afrim
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001805108
Saved in:
32
Media competition on the internet
Barros, Pedro Pita
;
Kind, Hans Jarle
;
Nilssen, Tore
; …
- In:
Topics in economic analysis & policy
4
(
2004
)
1
Persistent link: https://www.econbiz.de/10002498087
Saved in:
33
Werbemitteldesign und Markenpolitik in Versicherungsunternehmen: eine explorative Studie
Kuzmany, Katrin
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
93
(
2004
)
4
,
pp. 737-751
Persistent link: https://www.econbiz.de/10002575299
Saved in:
34
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
35
Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Saved in:
36
Werbeagenturen im Mediamarkt und allokative Effizienz : eine informationsökonomische Analyse des Marktes für Werbeträgerleistung, der Bedeutung von Werbeagenturen und der Entlohnun...
Bogs, Nicolas W.
-
2001
Auf dem Mediamarkt wird Werbeträgerleistung (Anzeigen, Werbespots usw.) gehandelt. Meist beraten Werbeagenturen die werbungtreibenden Unternehmen bei Auswahl und Einsatz der Werbeträgerleistung sowie bei der Abwicklung der an die Medienunternehmen erteilten Schaltaufträge. Die Arbeit...
Persistent link: https://www.econbiz.de/10001595428
Saved in:
37
Mediabudget und Markterfolg : aktuelle Befunde zur Optimierung von Budgetentscheidungen
Franz, Gerhard
- In:
Media-Perspektiven
(
2009
)
2
,
pp. 68-72
Persistent link: https://www.econbiz.de/10003812993
Saved in:
38
International celebrities: worldwide surrogate salesforce?
Erdogan, B. Zafer
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10003771445
Saved in:
39
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
Saved in:
40
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->