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~type_genre:"Aufsatz in Zeitschrift"
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Strategic management
7
Strategisches Management
7
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6
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6
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5
Marketingmanagement
5
Börsenkurs
4
Capital income
4
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4
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Article
37
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Aufsatz in Zeitschrift
Article in journal
37
Aufsatz im Buch
5
Book section
5
Reprint
3
Arbeitspapier
1
Collection of articles of several authors
1
Dissertation u.a. Prüfungsschriften
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Graue Literatur
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Non-commercial literature
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English
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Jacobson, Robert
22
Slater, Stanley F.
15
Mizik, Natalie
13
Olson, Eric M.
6
Hult, G. Tomas M.
4
Aaker, David A.
3
Mohr, Jakki
3
Sengupta, Sanjit
3
Erickson, Gary M.
2
Fornell, Claes
2
Hanssens, Dominique M.
2
Ittner, Christopher
2
Larcker, David F.
2
Mithas, Sunil
2
Morgeson, Forrest V., III.
2
Srinivasan, Shuba
2
Taylor, Daniel
2
Balabanis, George
1
Blocker, Christopher P.
1
Chari, Simos
1
Connelly, Brian L.
1
Finnegan, Carol
1
Flint, Daniel J.
1
Garmaise, Mark J.
1
Heeley, Michael B.
1
Im, Subin
1
Johansson, Johny K.
1
Ketchen, David J.
1
Kim, Namwoon
1
Kimbrough, Michael D.
1
McAlister, Leigh
1
Myers, Matthew B.
1
Nguyen, Dung K.
1
Obermiller, Carl
1
Olson, Kai M.
1
Robson, Matthew J.
1
Sørensen, Hans Eibe
1
Weigand, Robert A.
1
Zwirlein, Thomas J.
1
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Journal of business strategy
4
MSI reports : working paper series
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Business horizons
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Academy of Management journal : AMJ
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of accounting & economics
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Special issue on "marketing strategy"
1
Strategic management journal
1
The American economic review
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ECONIS (ZBW)
37
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1
Distinguishing among competing theories of the market share effect
Jacobson, Robert
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 68-80
Persistent link: https://www.econbiz.de/10001056294
Saved in:
2
Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
Saved in:
3
The formation of expected future price : a reference price for forward-looking consumers
Jacobson, Robert
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 420-432
Persistent link: https://www.econbiz.de/10001098520
Saved in:
4
Myopic management behavior with efficient, but imperfect, financial markets : a comparison of information asymmetries in the US and Japan
Jacobson, Robert
- In:
Journal of accounting & economics
16
(
1993
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10001162508
Saved in:
5
The validity of ROI as a measure of business performance
Jacobson, Robert
- In:
The American economic review
77
(
1987
)
3
,
pp. 470-478
Persistent link: https://www.econbiz.de/10001029477
Saved in:
6
The role of risk in explaining differences in profitability
Aaker, David A.
- In:
Academy of Management journal : AMJ
30
(
1987
)
2
,
pp. 277-296
Persistent link: https://www.econbiz.de/10001032333
Saved in:
7
The strategic role of product quality
Jacobson, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10001052836
Saved in:
8
Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
Saved in:
9
Valuing branded businesses
Mizik, Natalie
;
Jacobson, Robert
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 91-113
Persistent link: https://www.econbiz.de/10003793939
Saved in:
10
Financial markets research in marketing : comment
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
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