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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
18
Konsumentenverhalten
18
Malaysia
10
Brand image
7
Lebanon
7
Libanon
7
Markenimage
7
Brand management
6
Entrepreneurs
6
Industrie
6
Manufacturing industries
6
Markenführung
6
Unternehmer
6
Beziehungsmarketing
5
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5
Designation of origin
5
Entrepreneurship
5
Entrepreneurship approach
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Firm performance
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Relationship marketing
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Auslandsinvestition
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Marketingmanagement
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Multinationales Unternehmen
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Resource-based view
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Ressourcenorientierter Ansatz
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Undetermined
24
Type of publication
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Article
66
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
66
Aufsatz im Buch
4
Book section
4
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Handbook
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Handbuch
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Report
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English
66
Author
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Ahmed, Zafar U.
66
Julian, Craig C.
10
Al-Kwifi, Osama Sam
7
Zbib, Imad J.
5
Humphreys, John
4
Khoa T. Tran
4
Pryor, Mildred
4
Aldousari, Abdullah A.
3
Hinck, Wolfgang
3
Imtiaz, Ghaffar
3
Mohd Shukri Ab Yajid
3
Nguyen Van Phuong
3
Ongsakul, Viput
3
Osman Mohamad
3
Abu Farha, Allam K.
2
Al Serhan, Yahya N.
2
Al-Kwifi, Sam O.
2
Bojei, Jamil
2
Dhir, Sanjay
2
Felix, Reto
2
Ibrahim, Abdul Razak Bin
2
Roy, Matthew H.
2
Sakka, Georgia
2
Sikander, Arif
2
Tooksoon, Phadett
2
Vrontis, Demetris
2
Wooldridge, Barbara R.
2
Zgheib, Philip W.
2
Abu Bakar, Abdul Rahim
1
Akoum, Ibrahim
1
Akoum, Ibrahim F.
1
Al-Azri, Hamed
1
Al-Kwifi, Osama
1
Alias, Hasbalaila
1
Annavarjula, Madan Gopal
1
Baalbaki, Imad
1
Benlian, Sarkis
1
Benlian, Yeghig
1
Bhuian, Shahid N.
1
Bin Othman, Nor
1
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Journal of transnational management : the official journal of the International Management Development Association
15
Thunderbird international business review
5
Harvard business review : HBR
4
Journal of business research : JBR
3
Journal of technology management in China
3
The journal of product & brand management
3
Benchmarking : an international journal ; BIJ
2
EuroMed journal of business
2
International journal of organizational analysis
2
International marketing review
2
Journal of management history : JMH
2
Journal of small business and enterprise development
2
Journal of transnational management development
2
Asia Pacific journal of marketing and logistics
1
Global business review
1
Globalization, the multinational firm, and emerging economies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of commerce and management
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of trade and global markets
1
Journal of Asia Business Studies
1
Journal of consumer behaviour : an international research review
1
Journal of entrepreneurship and public policy : JEPP
1
Journal of promotion management : JPM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of consumer marketing
1
The journal of developing areas
1
The journal of services marketing
1
Tourism economics : the business and finance of tourism and recreation
1
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Source
All
ECONIS (ZBW)
66
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66
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1
Reversing the United States' declining competitiveness in the marketing of international tourism : a perspective on future policy
Ahmed, Zafar U.
- In:
Journal of travel research : a quarterly publication of …
29
(
1990
)
2
,
pp. 23-29
Persistent link: https://www.econbiz.de/10001101105
Saved in:
2
Economic liberalization in India : opportunities for multinational corporations in the hospitality and tourism sector
Ahmed, Zafar U.
- In:
Tourism economics : the business and finance of tourism …
2
(
1996
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10001232940
Saved in:
3
The effect of anticipatory emotions on students' performance in marketing simulations
Hinck, Wolfgang
;
Ahmed, Zafar U.
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011418398
Saved in:
4
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
5
Technology motivation in e-marketing adoption among Malyasian manufacturers
Abu Bakar, Abdul Rahim
;
Ahmed, Zafar U.
- In:
Journal of transnational management : the official …
20
(
2015
)
2
,
pp. 126-152
Persistent link: https://www.econbiz.de/10011392874
Saved in:
6
Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.
;
Ahmed, Zafar U.
;
Che Aniza Che Wel
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
Saved in:
7
Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
8
Time-based competence and performance : an empirical analysis
Al Serhan, Yahya N.
;
Julian, Craig C.
;
Ahmed, Zafar U.
- In:
Journal of small business and enterprise development
22
(
2015
)
2
,
pp. 288-301
Persistent link: https://www.econbiz.de/10011333014
Saved in:
9
The concepts of power in international business negotiations : an empirical investigation
Khakhar, Priyan
;
Ahmed, Zafar U.
- In:
Journal of transnational management : the official …
22
(
2017
)
1
,
pp. 25-52
Persistent link: https://www.econbiz.de/10011774247
Saved in:
10
Impact of employer branding on organization's performance
Aldousari, Abdullah A.
;
Robertson, Alan
;
Mohd Shukri Ab …
- In:
Journal of transnational management : the official …
22
(
2017
)
3
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011774270
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