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~type_genre:"Aufsatz in Zeitschrift"
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Stimmung und Werbewirkung
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Emotion
7,050
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5,141
Consumer behaviour
5,138
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5,138
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5,128
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2,713
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2,685
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1,619
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1,618
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1,286
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828
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Aufsatz in Zeitschrift
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12,581
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1,764
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1,764
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1,336
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Pelsmacker, Patrick de
44
Gierl, Heribert
43
Septianto, Felix
40
Eisend, Martin
31
Dens, Nathalie
28
Ashkanasy, Neal M.
27
Han, Heesup
26
Bagozzi, Richard P.
25
Taylor, Charles Raymond
25
Phau, Ian
23
Yoon, Hye Jin
22
Chang, Chingching
21
Loureiro, Sandra Maria Correia
21
Mattila, Anna S.
21
Reijmersdal, Eva A. van
21
Kemp, Elyria
20
Bellman, Steven
19
Yoon, Sukki
19
Hudders, Liselot
18
Jang, Soocheong
18
Lindebaum, Dirk
18
Torres, Ivonne M.
18
Dahlén, Micael
17
Matthes, Jörg
17
Roy, Subhadip
17
Romaniuk, Jenni
16
Stafford, Marla Royne
16
Woosnam, Kyle M.
16
Ford, John B.
15
Muehling, Darrel D.
15
Rosengren, Sara
15
Shepherd, Dean A.
15
Smit, Edith G.
15
Tucker, Catherine
15
Varan, Duane
15
Wagner, Udo
15
Chan, Kara
14
Hur, Won-Moo
14
Ilicic, Jasmina
14
Rozendaal, Esther
14
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Conference on Law and Happiness <2007, Chicago, Ill.>
1
Conference on Neuroeconomics <2008, Kopenhagen>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Workshop Economics and/or Psychology? Interdisciplinary Perspectives on Behavioural Economics <2017, Helsinki>
1
Workshop on Economics and Psychology <1996, Gerzensee>
1
Published in...
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Journal of business research : JBR
432
Journal of advertising research
276
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of retailing and consumer services
229
Psychology & marketing
226
International journal of advertising : the quarterly review of marketing communications
221
International journal of advertising : the review of marketing communications
205
Journal of marketing communications
204
International journal of hospitality management
203
Journal of consumer research : JCR ; an interdisciplinary bimonthly
137
Journal of economic psychology : research in economic psychology and behavioral economics
132
Journal of promotion management : JPM
125
Journal of business ethics : JOBE
123
Tourism management : research, policies, practice
116
Journal of marketing research : JMR
111
European journal of marketing : EJM
104
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
Journal of promotion management : innovations in planning and applied research
90
Marketing letters : a journal of research in marketing
90
The journal of brand management : an international journal
75
International journal of internet marketing and advertising : IJIMA
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of product & brand management
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
68
Journal of travel and tourism marketing
66
Academy of Management journal : AMJ
62
Journal of business and psychology
62
Journal of current issues and research in advertising : JCIRA
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Marketing : ZFP ; journal of research and management
60
Health marketing quarterly
59
Journal of economic behavior & organization : JEBO
59
Journal of hospitality marketing & management
59
International journal of contemporary hospitality management
58
Journal of marketing
56
Asia Pacific journal of marketing and logistics
55
Journal of marketing management : MM
55
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ECONIS (ZBW)
12,581
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1
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12,581
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1
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
2
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
3
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
4
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
5
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
6
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
7
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
Saved in:
8
Emotional or rational? : the determination of the influence of advertising appeal on advertising effectiveness
Grigaliunaite, Viktorija
;
Pileliene, Lina
- In:
Scientific Annals of Economics and Business
63
(
2016
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10011647236
Saved in:
9
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
10
The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi
;
Jeon, Jung Ok
;
Li, Qin
;
Park, Hyun Hee
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
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