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~type_genre:"Aufsatz in Zeitschrift"
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Kataloge als Verkaufshelfer :...
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Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
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24
Septianto, Felix
23
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21
Gierl, Heribert
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18
Ford, John B.
17
Zaccour, Georges
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16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
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Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
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Hudders, Liselot
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Moser, H. R.
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Torres, Ivonne M.
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Wu, Linwan
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Martín Herrán, Guiomar
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Mueller, Barbara
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Hayes, Jameson L.
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King, Karen Whitehill
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
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Journal of advertising research
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International journal of advertising : the review of marketing communications
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Journal of advertising
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Journal of business research : JBR
158
Journal of marketing communications
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Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
64
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
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Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Economics letters
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Journal of international consumer marketing
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Marketing : ZFP ; journal of research and management
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Applied economics
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Information economics and policy : IEP
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International journal of consumer studies
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Journal of marketing research
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American journal of agricultural economics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
5,513
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1
Einladend - nicht überladend! : ein Plädoyer und Praxistipps für mehr Auswahl in Katalogen vor dem Hintergrund des Choice-Overload-Effekts
Görtz, Dirk
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
1
,
pp. 47-51
Persistent link: https://www.econbiz.de/10014246644
Saved in:
2
An assessment of causal inference in smoking initiation research and a framework for future research
Heckman, James J.
;
Flyer, Fredrick A.
;
Loughlin, Colleen
- In:
Economic inquiry : journal of the Western Economic …
46
(
2008
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10003713244
Saved in:
3
Wohlfahrtsgewinne durch Preisregulierung?
Steinrücken, Torsten
- In:
List-Forum für Wirtschafts- und Finanzpolitik
34
(
2008
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10003713696
Saved in:
4
Competition, contractibility, and the market for donors to nonprofits
Castaneda, Marco A.
;
Garen, John E.
;
Thornton, Jeremy
- In:
The journal of law, economics, & organization
24
(
2008
)
1
,
pp. 215-246
Persistent link: https://www.econbiz.de/10003714019
Saved in:
5
Values and virtues or qualifications and experience? : an analysis of non-profit recruitment advertising in Australia
Green, Jenny
;
Dalton, Bronwen
- In:
Employment relations record
7
(
2007
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003727832
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6
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
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7
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
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8
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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9
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
10
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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