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Toward understanding the attraction effect : the implications of product stimulus meaningfulness and familiarity
Ratneshwar, Srinivasan - In: Journal of consumer research : JCR ; an … 13 (1987) 4, pp. 520-533
Persistent link: https://www.econbiz.de/10001023711
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Economic impact of marketing alliances on shareholders' wealth
Ho, Foo Nin; Shocker, Allan D.; Yip, Yewmun - In: Managerial finance 36 (2010) 6, pp. 534-546
Persistent link: https://www.econbiz.de/10003990902
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A marketer's view of competition and antitrust law
Shocker, Allan D. - In: The antitrust bulletin : the journal of American and … 52 (2007) 1, pp. 95-135
Persistent link: https://www.econbiz.de/10003503819
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A conjunctive-compensatory approach to the self-explication of multiattributed preferences
Srinivasan, V. - In: Decision sciences : DS 19 (1988) 2, pp. 295-305
Persistent link: https://www.econbiz.de/10001061761
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Identifying multiple preference segments from own- and cross-price elasticities
Russell, Gary J. - In: Marketing letters : a journal of research in marketing 4 (1993) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10001136696
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A simultaneous approach to market segmentation and market structuring
Grover, Rajiv - In: Journal of marketing research : JMR 24 (1987) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10001036291
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The multiregion dynamic capacity expansion problem : an improved heuristic
Fong, Chan-onn - In: Management science : journal of the Institute for … 32 (1986) 9, pp. 1140-1152
Persistent link: https://www.econbiz.de/10001017669
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The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 36 (1990) 3, pp. 276-304
Persistent link: https://www.econbiz.de/10001084597
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A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
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An approach to prioritize customer-based, cost-effective service enhancements
Srinivasan, V.; Shainesh, G.; Sharma, Anand K. - In: The service industries journal 35 (2015) 13/14, pp. 747-762
Persistent link: https://www.econbiz.de/10011439912