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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs

Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651

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The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235

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Loyalty programs in e-commerce and their perception by the young adult internet population

Tahal, Radek - In: Central European business review : CEBR 3 (2014) 2, pp. 7-13

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Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members

Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782

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Gamification as a marketing strategy for Garuda Indonesia loyalty program

Widyani, Donafeby; Casidy, Riza - 2021

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The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs

Shin, Minjung; Back, Ki-Joon; Lee, Choong-Ki; Lee, Young-Sub - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 19-32

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The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation

Lam, Iok Keng Veronica; Wong, IpKin Anthony - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 92-111

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Credit card churning customers, endowed loyalty, and protestant work ethic

Legendre, Tiffany S.; Baker, Melissa A. - In: The service industries journal 44 (2024) 1/2, pp. 22-44

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Evolution of loyalty programs offered to customers and investors

Dziawgo, Danuta - In: Financial internet quarterly 19 (2023) 1, pp. 35-47

The subject of this study is loyalty programs, The aim of the article is to draw attention to loyalty in the current economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The study will cover the issue of building a loyal base...

Persistent link: https://www.econbiz.de/10014281311

Reward point accumulation behaviour of credit card users in Pune city

John, Shilly - In: International journal of applied behavioral economics : … 11 (2022) 1, pp. 1-18

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