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~type_genre:"Aufsatz in Zeitschrift"
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Han, Heesup
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62
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55
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55
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53
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51
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51
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49
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49
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47
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46
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45
Rajagopal
45
Sharma, Piyush
45
Kim, Jungkeun
44
Wiedmann, Klaus-Peter
43
Thaichon, Park
42
Merrilees, Bill
41
Park, Jungkun
41
Verhoef, Peter C.
41
Das, Gopal
40
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Dennis, Charles
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Dens, Nathalie
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Michigan State University / Social Capital Interest Group
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Social Capital Conference <1998>
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COVID-19-Consumer Law Research Group
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
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Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
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International Consumer Sciences Research Conference <5, 2011, Bonn>
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National Consumer Council
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New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
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Rōdō Seisaku Kenkyū Kenshū Kikō
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Journal of business research : JBR
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Journal of retailing and consumer services
1,970
International journal of consumer studies
783
International journal of hospitality management
756
Psychology & marketing
685
The journal of brand management : an international journal
642
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
The journal of product & brand management
493
Asia Pacific journal of marketing and logistics
425
European journal of marketing : EJM
396
Journal of marketing research : JMR
369
Journal of marketing management : MM
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of travel and tourism marketing
351
Tourism management : research, policies, practice
348
Cogent business & management
338
Economics of education review
333
Journal of marketing communications
331
Journal of international consumer marketing
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Journal of business ethics : JOBE
329
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328
Journal of marketing
324
Journal of retailing
322
Marketing letters : a journal of research in marketing
315
International journal of retail & distribution management
307
Journal of fashion marketing and management
305
The international review of retail, distribution and consumer research
296
Journal of consumer behaviour : an international research review
295
Journal of education for business
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of contemporary hospitality management
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Technological forecasting & social change : an international journal
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Journal of economic psychology : research in economic psychology and behavioral economics
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
61,010
Showing
1
-
10
of
61,010
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date (oldest first)
1
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
2
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
3
Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
Saved in:
4
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
5
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
6
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
7
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
8
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
9
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
10
"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade
Baksh-Mohammed, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010343559
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