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~type_genre:"Aufsatz in Zeitschrift"
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The denomination effect
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Consumer behaviour
17
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17
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5
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5
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3
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3
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3
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Aufsatz in Zeitschrift
Article in journal
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Raghubir, Priya
18
Srivastava, Joydeep
13
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4
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2
Koukova, Nevena T.
2
Morwitz, Vicki G.
2
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2
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1
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1
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1
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1
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1
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Espinoza Petersen, Francine
1
Fedorikhin, Alexander
1
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1
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Journal of business research : JBR
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing research : JMR
3
Journal of retailing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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2
Marketing letters : a journal of research in marketing
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of behavioral decision making
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
31
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1
Is 1/10 > 10/100? : the effect of denominator salience on perceptions of of base rates of health risk
Raghubir, Priya
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 327-334
Persistent link: https://www.econbiz.de/10003793615
Saved in:
2
Perspektiven : ein Interview mit Prof. Priya Raghubir
Raghubir, Priya
(
interviewee
)
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
1
,
pp. 55
Persistent link: https://www.econbiz.de/10011957423
Saved in:
3
When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
Saved in:
4
Channel negotiations with information asymmetries : contingent influences of communication and trustworthiness reputations
Srivastava, Joydeep
;
Chakravarti, Dipankar
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 557-572
Persistent link: https://www.econbiz.de/10003872343
Saved in:
5
When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
Saved in:
6
Coupling and decoupling of unfairness and anger in ultimatum bargaining
Srivastava, Joydeep
;
Espinoza Petersen, Francine
; …
- In:
Journal of behavioral decision making
22
(
2009
)
5
,
pp. 475-489
Persistent link: https://www.econbiz.de/10003920330
Saved in:
7
How suspicion mitigates the effect of influence tactics
Ota, Shweta S.
;
Srivastava, Joydeep
;
Koukova, Nevena T.
- In:
Organizational behavior and human decision processes : …
112
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003971459
Saved in:
8
When should you nickel-and-dime your customers?
Hamilton, Rebecca W.
;
Srivastava, Joydeep
;
Abraham, …
- In:
MIT sloan management review
52
(
2010/11
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008859290
Saved in:
9
Gratis kann teuer werden
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
4
,
pp. 40
Persistent link: https://www.econbiz.de/10003956388
Saved in:
10
Free offer ≠ cheap product : a selective accessibility account on the valuation of free offers
Palmeira, Mauricio M.
;
Srivastava, Joydeep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 644-656
Persistent link: https://www.econbiz.de/10010226751
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