//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
150 erfolgreiche Werbeideen fü...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
8,047
Retail trade
8,032
Werbung
5,464
Advertising
5,429
Consumer behaviour
4,933
Konsumentenverhalten
4,933
Werbewirkung
2,645
Advertising effects
2,644
Online-Marketing
1,346
Internet marketing
1,345
Theorie
1,247
Theory
1,247
Beziehungsmarketing
1,084
Relationship marketing
1,084
Online retailing
1,051
Online-Handel
1,051
USA
978
United States
976
Markenführung
953
Brand management
952
Lieferkette
934
Supply chain
934
E-commerce
819
Electronic Commerce
818
Preismanagement
792
Pricing strategy
792
Distribution channel
666
Vertriebsweg
666
Brand image
638
Markenimage
638
Customer satisfaction
581
Kundenzufriedenheit
581
Social Web
521
Social web
521
advertising
520
Marketing management
489
Marketingmanagement
489
Brand
482
Dienstleistungsqualität
480
Service quality
480
more ...
less ...
Online availability
All
Undetermined
6,431
Free
894
Type of publication
All
Article
13,299
Book / Working Paper
129
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
13,428
Hochschulschrift
5,145
Thesis
3,293
Graue Literatur
3,225
Non-commercial literature
3,225
Dissertation u.a. Prüfungsschriften
2,147
Working Paper
1,951
Aufsatz im Buch
1,893
Book section
1,893
Collection of articles of several authors
1,885
Sammelwerk
1,885
Arbeitspapier
1,841
Lehrbuch
1,632
Aufsatzsammlung
1,628
Textbook
1,243
Bibliografie enthalten
1,008
Bibliography included
1,008
Konferenzschrift
825
Case study
652
Fallstudie
652
Ratgeber
457
Guidebook
388
Bibliographie
386
Handbook
361
Handbuch
361
Conference proceedings
279
Amtsdruckschrift
226
Government document
226
Statistik
207
Wörterbuch
176
Glossar enthalten
171
Glossary included
171
Conference paper
157
Konferenzbeitrag
157
Festschrift
141
Statistics
133
Collection of articles written by one author
128
Sammlung
128
Fallstudiensammlung
113
more ...
less ...
Language
All
English
12,843
German
491
French
29
Italian
16
Russian
13
Spanish
12
Polish
7
Croatian
5
Dutch
3
Hungarian
2
Romanian
2
Swedish
2
Arabic
1
Bosnian
1
Bulgarian
1
Finnish
1
Lithuanian
1
Portuguese
1
Slovenian
1
more ...
less ...
Author
All
Grewal, Dhruv
45
Eisend, Martin
38
Richards, Timothy J.
33
Swoboda, Bernhard
30
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pantano, Eleonora
26
Pelsmacker, Patrick de
24
Rosengren, Sara
24
Gierl, Heribert
23
Schramm-Klein, Hanna
23
Yoon, Sukki
23
Gil Saura, Irene
22
Septianto, Felix
22
Dahlén, Micael
21
Hübner, Alexander
21
Sands, Sean
21
Yan, Ruiliang
21
Zaccour, Georges
21
Cheng, T. C. E.
20
Das, Gopal
20
Campbell, Colin L.
19
Khare, Arpita
19
Roggeveen, Anne L.
19
Teller, Christoph
19
Ford, John B.
18
Huh, Jisu
18
Stafford, Marla Royne
18
Städtler, Arno
18
Yoon, Hye Jin
18
Alexander, Nicholas
17
Chen, Jing
17
Choi, Tsan-Ming
17
Karray, Salma
17
Bijmolt, Tammo H. A.
16
Dekimpe, Marnik G.
16
Hamilton, Stephen F.
16
Nordfält, Jens
16
Thaichon, Park
16
Zielke, Stephan
16
more ...
less ...
Institution
All
Europäische Kommission
2
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsches Institut für Wirtschaftsforschung
1
Deutschland / Bundesregierung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Nordic Retail and Wholesale Conference <4., 2014, Stockholm>
1
Nordic Retail and Wholesale Conference <5., 2016, Aarhus>
1
Nordic Retail and Wholesale Conference <6., 2018, Reykjavik>
1
OECD / Committee on Information, Computer and Communications Policy / Working Party on the Information Economy
1
Philippinen / National Statistics Office
1
Schleswig-Holstein / Landesregierung
1
School of Management <Guildford>
1
University of Chicago / Law School
1
Université Paris 1 Panthéon-Sorbonne
1
Wirtschaftskammer Österreich
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
715
Journal of business research : JBR
337
Journal of retailing
260
European journal of operational research : EJOR
234
The international review of retail, distribution and consumer research
232
International journal of retail & distribution management
225
Journal of advertising research
212
International journal of advertising : the review of marketing communications
206
International journal of production economics
193
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
170
Journal of advertising : official publication of the American Academy of Advertising
170
Management science : journal of the Institute for Operations Research and the Management Sciences
159
Journal of marketing communications
148
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
125
European journal of marketing : EJM
104
International journal of retail and distribution management
93
Journal of historical research in marketing
92
Psychology & marketing
91
International journal of industrial organization
90
Journal of promotion management : JPM
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Manufacturing & service operations management : M & SOM
75
Journal of promotion management : innovations in planning and applied research
72
Omega : the international journal of management science
72
Journal of marketing
71
International journal of production research
69
Production and operations management : an international journal of the Production and Operations Management Society
69
Journal of marketing research : JMR
65
Transportation research / E : an international journal
61
International journal of internet marketing and advertising : IJIMA
56
Journal of the Academy of Marketing Science
55
International journal of electronic marketing and retailing : IJEMR
54
Health marketing quarterly
52
European retail research
51
Journal of business ethics : JOBE
51
Journal of current issues and research in advertising : JCIRA
51
International journal of consumer studies
50
Asia Pacific journal of marketing and logistics
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
more ...
less ...
Source
All
ECONIS (ZBW)
13,428
Showing
1
-
10
of
13,428
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Vom Warenhaus zur Shopping Mall:
Einzelhandel
transnational
Sedlmaier, Alexander
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003221338
Saved in:
2
Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B.
- In:
International journal of industrial organization
9
(
1991
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
Saved in:
3
Product rivalry with multiple strategic weapons : an analysis of price and advertising competition
Slade, Margaret Emily
- In:
Journal of economics & management strategy : JEMS
4
(
1995
)
3
,
pp. 445-476
Persistent link: https://www.econbiz.de/10001189061
Saved in:
4
Retail pricing and advertising strategies
Lal, Rajiv
- In:
The journal of business : B
67
(
1994
)
3
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001167695
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Efficiency evaluation in search advertising
Ayanso, Anteneh
;
Mokaya, Brian
- In:
Decision sciences : DS
44
(
2013
)
5
,
pp. 877-913
Persistent link: https://www.econbiz.de/10010221599
Saved in:
7
The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong
;
Lei, Liyan
;
Lu, Fuxiao
;
Cui, Lixin
- In:
IMA journal of management mathematics
29
(
2018
)
4
,
pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
Saved in:
8
Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando
;
De Giovanni, Pietro
- In:
Journal of business research : JBR
96
(
2019
),
pp. 97-114
Persistent link: https://www.econbiz.de/10011980698
Saved in:
9
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
10
The effect of retail competition on relationship-specific investments : evidence from new car advertising
Murry, Charles
- In:
International journal of industrial organization
59
(
2018
),
pp. 253-281
Persistent link: https://www.econbiz.de/10012103346
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->