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Applying principles of management innovation in advertising agencies

Rubik, Andrea - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 286-296

management practices in advertising agencies also need some transformation. Through exploring management innovation principles … enhance organizational performance. This paper explores the application and framework for novel management practices in an … advertising agency. A proposed model is based on the principles of management innovation and the activities needed to drive …

Persistent link: https://www.econbiz.de/10013170497

Managing for innovation and creativity : organisational paradoxes in implementation practice

Hilles, Afkar Qasem; Ding, Tee Ding; Ahmed, Pervaiz K. - In: International journal of management practice : IJMP 3 (2008/09) 4, pp. 305-326

Persistent link: https://www.econbiz.de/10003882685

Communicating corporate ethos on the web : the self-presentation of PR agencies

Isaksson, Maria; Jørgensen, Poul Erik Flyvholm - In: Journal of business communication : JBC 47 (2010) 2, pp. 119-140

Persistent link: https://www.econbiz.de/10003970375

Ethics statements of public relations firms : what do they say?

Ki, Eyun-jung; Kim, Soo-yeon - In: Journal of business ethics : JOBE 91 (2010) 2, pp. 223-236

Persistent link: https://www.econbiz.de/10003958454

The creative code : an organisational influence on the creative process in advertising

Stuhlfaut, Mark W. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 283-304

Persistent link: https://www.econbiz.de/10009154732

How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools

West, Douglas C.; Ford, John B.; Farris, Paul W. - In: Journal of advertising research 54 (2014) 2, pp. 149-162

Persistent link: https://www.econbiz.de/10010383787

Measuring the organisational impact on creativity : the creative code intensity scale

Stuhlfaut, Mark W.; Windels, Kasey - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 795-818

Persistent link: https://www.econbiz.de/10009674965

Does ethics statement of a public relations firm make a difference? : yes it does!!

Ki, Eyun-jung; Choi, Hong-lim; Lee, Junghyuk - In: Journal of business ethics : JOBE 105 (2012) 2, pp. 267-276

Persistent link: https://www.econbiz.de/10009513779

Balancing creativity and organisational performance in an advertising agency network : a case study

Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864

Persistent link: https://www.econbiz.de/10012697003

How innovation impacts artistic creativity : managing innovation in the advertising sector

Öberg, Christina - In: International journal of innovation management 20 (2016) 4, pp. 1640005-1-23

Persistent link: https://www.econbiz.de/10011502950

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