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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
11
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11
Internet marketing
9
Online-Marketing
9
Website
8
Großbritannien
5
United Kingdom
5
Agent-based modeling
4
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4
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4
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3
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1985
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Type of publication
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Article
19
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Aufsatz in Zeitschrift
Article in journal
19
Aufsatz im Buch
6
Book section
6
Arbeitspapier
2
Aufsatzsammlung
2
Collection of articles of several authors
2
Lehrbuch
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Language
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English
19
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Urban, Glen L.
19
Hauser, John R.
12
Liberali, Guilherme
9
Braun, Michael
6
Gelman, Andrew
2
Gittins, John
2
Roberts, John H.
2
Sultan, Fareena
2
Varian, Hal R.
2
Amyx, Cinda
1
Bordley, Robert F.
1
Dhillon, Paramveer
1
Gosline, Renée Richardson
1
Hippel, Eric von
1
Kalyanaram, Gurumurthy
1
Lee, Jeffrey
1
Lorenzon, Antonio
1
MacDonald, Erin
1
Robinson, William Thomas
1
Timoshenko, Artem
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
MIT sloan management review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Review of industrial organization : RIO
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ECONIS (ZBW)
19
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1
Market share rewards to pioneering brands : an empir. analysis and strategic implications
Urban, Glen L.
(
contributor
)
- In:
Management science : journal of the Institute for …
32
(
1986
)
6
,
pp. 645-659
Persistent link: https://www.econbiz.de/10001017822
Saved in:
2
The value priority hypotheses for consumer budget plans
Hauser, John R.
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 446-468
Persistent link: https://www.econbiz.de/10001019229
Saved in:
3
First-mover advantages from pioneering new markets : a survey of empirical evidence
Robinson, William Thomas
- In:
Review of industrial organization : RIO
9
(
1994
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001184853
Saved in:
4
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H.
- In:
Management science : journal of the Institute for …
34
(
1988
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
Saved in:
5
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
6
The case for "benevolent" mobile apps
Urban, Glen L.
;
Sultan, Fareena
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011339165
Saved in:
7
Is deep learning a game changer for marketing analytics?
Urban, Glen L.
;
Timoshenko, Artem
;
Dhillon, Paramveer
; …
- In:
MIT sloan management review
61
(
2020
)
2
,
pp. 71-76
Persistent link: https://www.econbiz.de/10012149075
Saved in:
8
The power of consumer stories in digital marketing
Gosline, Renée Richardson
;
Lee, Jeffrey
;
Urban, Glen L.
- In:
MIT sloan management review
58
(
2017
)
4
,
pp. 10-13
Persistent link: https://www.econbiz.de/10011709641
Saved in:
9
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
10
Lead user analyses for the development of new industrial products
Urban, Glen L.
- In:
Management science : journal of the Institute for …
34
(
1988
)
5
,
pp. 569-582
Persistent link: https://www.econbiz.de/10001060485
Saved in:
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