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~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
163
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1
Estimating beta-coefficients of German stock data : a non-parametric approach
Eisenbeiss, Maik
;
Kauermann, Göran
;
Semmler, Willi
- In:
The European journal of finance
13
(
2007
)
5/6
,
pp. 503-522
Persistent link: https://www.econbiz.de/10003570594
Saved in:
2
Generalisierte kanonische Zentroid-Plots : ein Ansatz zur grafischen Erweiterung der MANOVA am Beispiel externer Referenzpreise
Eisenbeiß, Maik
;
Eschweiler, Maurice
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10003810165
Saved in:
3
Analytics for customer engagement
Bijmolt, Tammo H. A.
;
Leeflang, Peter
;
Block, Frank
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
Saved in:
4
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
5
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
6
Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
Saved in:
7
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
8
Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik
;
Cornelißen, Markus
;
Backhaus, Klaus
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
Saved in:
9
On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian
;
Wilken, Robert
;
Eisenbeiß, Maik
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
Saved in:
10
Die Geld-zurück-Garantie : mehr als nur ein Qualitätsindikator?
Vieth, Matthias
;
Eisenbeiß, Maik
- In:
Journal of business economics : JBE
81
(
2011
)
12
,
pp. 1285-1323
Persistent link: https://www.econbiz.de/10009390365
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