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The life event cycle as an instrument of relationship management in SMEs : theory, results of an empirical investigation at a health club and management implications

Siems, Florian; Bystrova, Olga; Niemand, Thomas - In: International journal of entrepreneurial venturing 7 (2015) 3, pp. 251-265

Persistent link: https://www.econbiz.de/10011579963

Proposed integrated CRM magic quadrant and readiness matrix model for Indian SMEs

Mehta, Arpita; Tajedini, Javad - In: Middle East journal of management : MEJM 3 (2016) 3, pp. 179-206

Persistent link: https://www.econbiz.de/10011636872

Interaction between the dimensions of customer relationship management and human resource performance of technology-based firms

Ahmadzadeh, Kamran; Ahmadi, Farid - In: International journal of economic perspectives : IJEP 11 (2017) 3, pp. 270-276

Persistent link: https://www.econbiz.de/10012204739

From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs

Harrigan, Paul; Miles, Morgan P. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 99-116

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Antecedents and outcomes associated with social media use in customer relationship management of Thai microenterprises

Sasatanun, Pakamon; Charoensukmongkol, Peerayuth - In: International journal of technoentrepreneurship : IJTE 3 (2015/2017) 2, pp. 127-149

Persistent link: https://www.econbiz.de/10011713491

The current status of customer relationship management : experience of small businesses in the Jordanian food industry

Al-Weshah, Ghazi A. - In: International journal of electronic customer … 12 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012253352

Data mining applications in SMEs : an Italian perspective

Topalović, Amir; Azzini, Antonia - In: Business systems research : a system view accross … 11 (2020) 3, pp. 127-146

Background From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have...

Persistent link: https://www.econbiz.de/10012414430

A survey on adoption factors of cloud-based enterprise systems and their differences in Iranian SMEs

Tarani, Darya; Abdolvand, Neda; Harandi, Saeedeh Rajaee - In: International journal of business information systems : … 36 (2021) 2, pp. 165-189

Persistent link: https://www.econbiz.de/10012506865

Factors affecting the adoption of cloud-based CRM in small and medium enterprises

Forootani, Sara; Abdolvand, Neda; Harandi, Saeedeh Rajaee - In: International journal of services technology and … 28 (2022) 1/2, pp. 120-140

Persistent link: https://www.econbiz.de/10013326343

Zur Ermittlung von Folgekosten aufgrund von Qualitätsmängeln

Fröhling, Oliver - In: Journal of business economics : JBE 63 (1993) 6, pp. 543-568

Persistent link: https://www.econbiz.de/10001144695