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~type_genre:"Aufsatz in Zeitschrift"
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Brand management
26
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26
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17
Markenimage
17
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13
Consumer behaviour
13
Konsumentenverhalten
13
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12
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7
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Aufsatz in Zeitschrift
Article in journal
51
research-article
36
Aufsatz im Buch
8
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8
conceptual-paper
6
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5
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De Chernatony, Leslie
44
Buil, Isabel
24
Wallace, Elaine
16
Iversen, Nina M.
6
Bravo, Rafael
5
Hem, Leif E.
5
Christodoulides, George
4
Merrilees, Bill
4
Martínez, Eva
3
Pina, José M.
3
Cottam, Susan
2
Guest, Duncan
2
Jevons, Colin
2
Martínez Salinas, Eva
2
Montaner, Teresa
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Pardos Martínez, Eva
2
Veloutsou, Cleopatra
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Brodie, Roderick J.
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Christodoulides, Geoge
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Matute, Jorge
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Pina, Jose M.
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Ruzzier, Maja Konecnik
1
Suvatjis, Jean
1
Tarnovskaya, Veronika V.
1
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Journal of business research : JBR
11
European journal of marketing : EJM
6
The journal of product & brand management
4
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of marketing management : MM
2
Marketing theory
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
International journal of retail & distribution management
1
International marketing review
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1
Journal of business economics and management
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of euromarketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
51
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51
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1
Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Hem, Leif E.
;
Iversen, Nina M.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 797-818
Persistent link: https://www.econbiz.de/10003909401
Saved in:
2
Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
Saved in:
3
Lifestyle segmentation of tourists seeking nature-based experiences : the role of cultural values and travel motives
Iversen, Nina M.
;
Hem, Leif E.
;
Mehmetoglu, Mehmet
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 38-66
Persistent link: https://www.econbiz.de/10011485016
Saved in:
4
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
5
Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.
;
Iversen, Nina M.
;
Martinez, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
Saved in:
6
Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
7
Consumer responses to hedonic food products : healthy cake or indulgent cake? : could dialecticism be the answer?
Jakubanecs, Alexander
;
Fedorikhin, Alexander
;
Iversen, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 221-232
Persistent link: https://www.econbiz.de/10011902935
Saved in:
8
From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
Saved in:
9
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
Saved in:
10
Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español : an analysis applied to UK and Spanish mar...
Martínez Salinas, Eva
;
Pina Pérez, José Miguel
;
De …
- In:
Cuadernos de economía y dirección de la empresa : CEDE
36
(
2008
),
pp. 77-111
Persistent link: https://www.econbiz.de/10003798137
Saved in:
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