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~type_genre:"Aufsatz in Zeitschrift"
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Culturally Customizing Website...
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Consumer behaviour
20
Konsumentenverhalten
20
Multinationales Unternehmen
12
Transnational corporation
12
USA
9
United States
9
E-commerce
8
Electronic Commerce
8
Internet marketing
8
Online-Marketing
8
Website
8
Advertising
7
Werbung
7
Globalisierung
6
Globalization
6
Advertising effects
5
International marketing
5
Internationales Marketing
5
National culture
5
Nationalkultur
5
Werbewirkung
5
Arab countries
4
Arabische Staaten
4
Brand management
4
Hispanics
4
Hispano-Amerikaner
4
International market entry
4
Internationaler Markteintritt
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Markenführung
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Marketing management
4
Marketingmanagement
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Theorie
4
Theory
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Bibliometrics
3
Bibliometrie
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Brand image
3
Creativity
3
Cultural identity
3
Culture
3
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19
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2
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Article
60
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
61
Aufsatz im Buch
6
Book section
6
Lehrbuch
5
Textbook
5
Systematic review
2
Übersichtsarbeit
2
Aufsatzsammlung
1
Bibliografie
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Bibliographie
1
CD-ROM, DVD
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Fallstudie
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Fallstudiensammlung
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Graue Literatur
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Hochschulschrift
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Non-commercial literature
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Language
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English
61
Author
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Singh, Nitish
42
Baack, Daniel W.
19
Wilson, Rick T.
6
Bartikowski, Boris
4
Benmamoun, Mamoun
4
Dwivedi, Yogesh Kumar
4
Magnusson, Peter
4
Pereira, Arun
4
Rana, Nripendra P.
4
Sobh, Rana
4
Baack, Donald
3
Chun, Wootae
3
Lehnert, Kevin
3
Adan, Ivo
2
Alhorr, Hadi S.
2
Apil, Ali Riza
2
Dang, Quang-Vinh
2
Dow, Douglas
2
Hsu, Chin-chun
2
Kaushik, Geetanjali
2
Kizgin, Hatice
2
Kundu, Sumit K.
2
Lee, Sang Bong
2
Little, Joseph P.
2
Martagan, Tugce
2
Moura, Francisco Tigre
2
Munjal, Surender
2
Parente, Ronaldo Couto
2
Park, Yung-Hwal
2
Sayfullin, Salavat
2
Simintiras, Antonis C.
2
Slade, Emma L.
2
Yalcin, Serkan
2
Akcay, Alp
1
Alam, Arshad
1
Alhorr, Hadi
1
Amine, Lyn S.
1
Arnold, Mark J.
1
Ascencio, Christine
1
Baack, Daniel
1
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Journal of electronic commerce research : JECR
5
Thunderbird international business review
5
Journal of business research : JBR
4
Journal of international management
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
Global business and organizational excellence : a review of research & best practices
2
Journal of advertising research
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
Journal of promotion management : JPM
2
Management decision : MD
2
Business ethics : a European review
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of commerce and management
1
International journal of cross cultural management
1
International journal of emerging markets
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of business strategies
1
Journal of current issues and research in advertising
1
Journal of euromarketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of transnational management : the official journal of the International Management Development Association
1
Management international review : MIR ; journal of international business
1
Multinational business review
1
Omega : the international journal of management science
1
Psychology & marketing
1
The American journal of economics and sociology
1
The journal of product & brand management
1
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Source
All
ECONIS (ZBW)
61
Showing
1
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10
of
61
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1
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
2
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Saved in:
3
Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content
Singh, Nitish
;
Baack, Daniel W.
;
Bott, Jennifer P.
- In:
International journal of commerce and management
20
(
2010
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10008688973
Saved in:
4
Culture and web communications
Baack, Daniel W.
;
Singh, Nitish
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10003428808
Saved in:
5
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
Saved in:
6
Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin
;
Arnold, Mark J.
;
Pereira, Arun
;
Yu, Jun
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
Saved in:
7
Internationalization and performance : the moderating effects of organizational learning
Hsu, Chin-chun
;
Pereira, Arun
- In:
Omega : the international journal of management science
36
(
2008
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10003594071
Saved in:
8
The role of psychic distance in internationalization strategy evaluations and strategic choices
Horner, Stephen
;
Baack, Daniel
;
Baack, Donald
- In:
Journal of business strategies
33
(
2016
)
1
,
pp. 15-46
Persistent link: https://www.econbiz.de/10011521838
Saved in:
9
A note on "Supply chain capability as a determinant of FDI"
Singh, Nitish
- In:
Multinational business review
19
(
2011
)
3
,
pp. 253-255
Persistent link: https://www.econbiz.de/10009502991
Saved in:
10
Advertising to businesses : does creativity matter?
Baack, Daniel W.
;
Wilson, Rick T.
;
Dessel, Maria M. van
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
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