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~type_genre:"Aufsatz in Zeitschrift"
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The Stopping Power of Advertis...
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Consumer behaviour
38
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Aufsatz in Zeitschrift
Article in journal
92
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34
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32
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Aufsatz im Buch
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Wedel, Michel
50
Pieters, Rik
41
Batra, Rajeev
19
Zeelenberg, Marcel
5
Zhang, Jie
5
Bagozzi, Richard P.
4
Baumgartner, Hans
4
Horen, Femke van
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Ahuvia, Aaron
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Hofstede, Frenkel ter
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Kamakura, Wagner A.
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Lans, Ralf van der
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Rust, Roland T.
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Bigné Alcañiz, J. Enrique
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Gal, David
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Liu, Xuan
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Tuck Siong Chung
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Journal of marketing research : JMR
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Marketing letters : a journal of research in marketing
3
Economics letters
2
Journal of applied econometrics
2
Journal of behavioral decision making
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economisch statistische berichten : ESB
1
Foundations and trends in marketing : FTMKT
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of economic literature
1
Journal of international marketing
1
Journal of retailing
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
MSI reports : working paper series
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OR spectrum : quantitative approaches in management
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ECONIS (ZBW)
92
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1
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10
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92
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1
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
Saved in:
2
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
3
Strategic planning of brand extentions using fit and atypicality measures
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003950162
Saved in:
4
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
5
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
6
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
7
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
8
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
9
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
10
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
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