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Öffentliche Wahrnehmung der Primärverantwortung für Lebensmittelsicherheit : eine Medienanalyse der Gammelfleischskandale
Schulze, Holger; Böhm, Justus; Kleinschmit, Daniela; … - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 57 (2008) 7, pp. 334-345
Anfang des Jahres 2005 berichteten die Medien erstmals über die Verarbeitung und den Handel von verdorbenem Fleisch. In der Folgezeit kam es bis heute zu einer Vielzahl neuer Problemfälle, die Schwächen in der Lebensmittelkontrolle offenlegten und somit die Aktualität und Brisanz des Themas...
Persistent link: https://www.econbiz.de/10003765277
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Internationalisation of film production : a historical review of movie making in Taiwan and Hong Kong
Yang, Yung-Kai - In: International journal of business and globalisation : IJBG 13 (2014) 4, pp. 439-454
Persistent link: https://www.econbiz.de/10011291046
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Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
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Social media activities impact on the decision of watching films in cinema
Montajula Suvattanadilok - In: Cogent business & management 8 (2021) 1, pp. 1-11
The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate …. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is …
Persistent link: https://www.econbiz.de/10012659748
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Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita; McKay-Nesbitt, Jane - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
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The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving
Park, Kiwan; Lee, Seojin Stacey - In: Psychology & marketing 32 (2015) 12, pp. 1117-1132
Persistent link: https://www.econbiz.de/10011411885
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Differences in advertising strategies of service marketers : a content analysis
Utkarsh; Maurya, Harshit; Medhavi, Sanjay - In: Services marketing quarterly 37 (2016) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
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Advertising competition in presidential elections
Gordon, Brett R.; Hartmann, Wesley R. - In: Quantitative marketing and economics : QME 14 (2016) 1, pp. 1-40
Persistent link: https://www.econbiz.de/10011497076
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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian; Lipsman, Andrew - In: Journal of advertising research 54 (2014) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10010354601