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The history of marketing thought: a teaching reflection
Domegan, Christine - In: Journal of historical research in marketing 2 (2010) 4, pp. 457-466
Persistent link: https://www.econbiz.de/10008809031
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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Teaching the history of marketing thought : an approach
Shaw, Eric H. - In: Journal of historical research in marketing 7 (2015) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
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Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
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Creating an interactive and responsive teaching environment to inspire learning
Paladino, Angelina - In: Journal of marketing education : JME 30 (2008) 3, pp. 185-188
Persistent link: https://www.econbiz.de/10003782973
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Designing a marketing course with field site visits
Van Doren, Doris; Corrigan, Hope Bober - In: Journal of marketing education : JME 30 (2008) 3, pp. 189-206
Persistent link: https://www.econbiz.de/10003782978
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Don't throw out the baby with the bathwater : verbal repetition, mnemonics, and active learning
Saber, Jane Lee; Johnson, Richard D. - In: Journal of marketing education : JME 30 (2008) 3, pp. 207-216
Persistent link: https://www.econbiz.de/10003782980
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Improving writing through the marketing curriculum : a longitudinal study
Bacon, Donald R.; Paul, Pallab; Johnson, Carol; Conley, … - In: Journal of marketing education : JME 30 (2008) 3, pp. 217-225
Persistent link: https://www.econbiz.de/10003782983
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Enhancing learning-centeredness in marketing principles curriculum
von der Heidt, Tania; Quazi, Ali - In: Australasian marketing journal 21 (2013) 4, pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
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Incorporating transformative consumer research into the consumer behavior course experience
Petkus, Ed - In: Journal of marketing education : JME 32 (2010) 3, pp. 292-299
Persistent link: https://www.econbiz.de/10008757999