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The impact of internal marketing on employee job satisfaction and customer satisfaction : empirical evidence from restaurant industry of Saudi Arabia

Sohail, M. Sadiq - In: Middle East journal of management : MEJM 5 (2018) 4, pp. 321-339

Persistent link: https://www.econbiz.de/10011979554

Gender differences in mall shopping : a study of shopping behaviour of an emerging nation

Sohail, M. Sadiq - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 36-46

Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the...

Persistent link: https://www.econbiz.de/10012116415

Green marketing strategies : how do they influence consumer-based brand equity?

Sohail, M. Sadiq - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 229-243

Persistent link: https://www.econbiz.de/10011800591

Marketing strategy, related factors and performance of firms across Saudi Arabia

Sohail, M. Sadiq - In: Journal for international business and entrepreneurship … 4 (2009) 4, pp. 286-301

Persistent link: https://www.econbiz.de/10008647209

Creating competitive advantage through outsourcing logistics : evidence from a Middle Eastern nation

Sohail, M. Sadiq - In: International journal of internet and enterprise … 5 (2007) 3, pp. 252-263

Persistent link: https://www.econbiz.de/10003736090

Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation

Sohail, M. Sadiq - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 226-246

Persistent link: https://www.econbiz.de/10012257949

Understanding consumer engagement in online brand communities : an application of self-expansion theory

Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10014250038

Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory

Al-Jabri, Ibrahim M.; Sohail, M. Sadiq; Ndubisi, Nelson Oly - In: Journal of service management 26 (2015) 4, pp. 662-680

Persistent link: https://www.econbiz.de/10011416774

Applying the animosity model in foreign product purchases : evidence from an emerging nation

Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134

Persistent link: https://www.econbiz.de/10011460001

Examining the impact of self-image congruence on brand preference and satisfaction : the moderating effect of expertise

Sohail, M. Sadiq; Awal, Farouk - In: Middle East journal of management : MEJM 4 (2017) 2, pp. 133-149

Persistent link: https://www.econbiz.de/10011762512