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~type_genre:"Aufsatz in Zeitschrift"
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Edvardsson, Bo
15
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13
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Jaakkola, Elina
9
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Kleinaltenkamp, Michael
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Paluch, Stefanie
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Rayburn, Steven W.
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Reynoso, Javier
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The service industries journal
76
The journal of services marketing
69
Journal of business research : JBR
62
Journal of service management
59
Journal of service research : JSR
46
Industrial marketing management : the international journal for industrial and high-tech firms
31
Services marketing quarterly
27
Journal of retailing and consumer services
25
Journal of service research
25
International journal of production economics
24
International journal of services technology and management
22
The journal of business & industrial marketing
22
International journal of hospitality management
20
European review of service economics and management
19
International journal of services and operations management
19
Service business
19
European journal of marketing : EJM
17
European journal of operational research : EJOR
17
Información comercial española : ICE : revista de economía
16
Journal of marketing communications
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Revue d'économie industrielle
15
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
14
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of quality and service sciences
12
Journal of marketing
12
Journal of operations management
12
Journal of service theory and practice
12
International journal of contemporary hospitality management
11
International journal of innovation management
11
International journal of production research
11
International journal of services and standards
11
Managing service quality : MSQ ; an international journal
11
Marketing theory
11
Research policy : policy, management and economic studies of science, technology and innovation
11
The world economy : the leading journal on international economic relations
10
International journal of business information systems : IJBIS
9
International journal of services, economics and management
9
Journal of business economics : JBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
2,658
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1
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
2
Integrated marketing communication : a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah
;
Mohd Nizam Sahad
- In:
International journal of islamic marketing and branding
1
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011672605
Saved in:
3
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (
IMC
)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
4
The visibility challenge : digital platforms giving a face to Indian small and medium enterprises
Sinha, Mudita
;
Fukey, Leena N.
- In:
International journal of technoentrepreneurship : IJTE
4
(
2022
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013547879
Saved in:
5
Customer-induced interactions and innovation in professional
services
: the case of software customisation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Bertram, Matthias
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
Saved in:
6
Factors that influence the marketing of professional
services
Enerson, Meg
;
Mason, Roger B.
;
Corbishley, Karen M.
- In:
Investment management and financial innovations
13
(
2016
)
3
,
pp. 118-130
Persistent link: https://www.econbiz.de/10011666659
Saved in:
7
A strategic framework for task automation in professional
services
Sampson, Scott
- In:
Journal of service research
24
(
2021
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10012426766
Saved in:
8
Managing operations in professional service organisations : identifying roles and tasks of professionals and managers in courts
Puolakka, Tiina
;
Pekkanen, Petra
;
Pirttilä, Timo
- In:
International journal of services and operations …
39
(
2021
)
1
,
pp. 37-61
Persistent link: https://www.econbiz.de/10012522488
Saved in:
9
Designing professional
services
: pricing and prioritization
Wu, Chenguang Allen
;
Chen, Jin
;
Veeraraghavan, Senthil
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2578-2595
Persistent link: https://www.econbiz.de/10014328714
Saved in:
10
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional
services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
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