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The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon; Efawati, Yen - In: International journal of business and globalisation : IJBG 30 (2022) 2, pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
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Integrated marketing communication : a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah; Mohd Nizam Sahad - In: International journal of islamic marketing and branding 1 (2016) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10011672605
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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
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The visibility challenge : digital platforms giving a face to Indian small and medium enterprises
Sinha, Mudita; Fukey, Leena N. - In: International journal of technoentrepreneurship : IJTE 4 (2022) 3, pp. 180-197
Persistent link: https://www.econbiz.de/10013547879
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Customer-induced interactions and innovation in professional services : the case of software customisation
Schaarschmidt, Mario; Walsh, Gianfranco; Bertram, Matthias - In: International journal of innovation management 19 (2015) 2, pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
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Factors that influence the marketing of professional services
Enerson, Meg; Mason, Roger B.; Corbishley, Karen M. - In: Investment management and financial innovations 13 (2016) 3, pp. 118-130
Persistent link: https://www.econbiz.de/10011666659
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A strategic framework for task automation in professional services
Sampson, Scott - In: Journal of service research 24 (2021) 1, pp. 122-140
Persistent link: https://www.econbiz.de/10012426766
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Managing operations in professional service organisations : identifying roles and tasks of professionals and managers in courts
Puolakka, Tiina; Pekkanen, Petra; Pirttilä, Timo - In: International journal of services and operations … 39 (2021) 1, pp. 37-61
Persistent link: https://www.econbiz.de/10012522488
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Designing professional services : pricing and prioritization
Wu, Chenguang Allen; Chen, Jin; Veeraraghavan, Senthil - In: Production and operations management : the flagship … 32 (2023) 8, pp. 2578-2595
Persistent link: https://www.econbiz.de/10014328714
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The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven; Kolberg, Anika; Haumann, Till; Wieseke, Jan - In: Journal of service research : JSR 18 (2015) 4, pp. 513-528
Persistent link: https://www.econbiz.de/10011392292