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~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
231
Showing
1
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10
of
231
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1
Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
Saved in:
2
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
3
Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw
;
McDonagh, Pierre
;
Prothero, Andrea
; …
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
2/3
,
pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
Saved in:
4
Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea
;
McDonagh, Pierre
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
Saved in:
5
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
6
Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
;
Martin, Diane M.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
Saved in:
7
Sustainability marketing research : post, present and future
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1186-1219
Persistent link: https://www.econbiz.de/10010433928
Saved in:
8
Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
Saved in:
9
Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
Saved in:
10
Special issue: Sustainability as megatrend ; I
McDonagh, Pierre
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010402647
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