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~type_genre:"Aufsatz in Zeitschrift"
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Business network
31
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31
Lieferantenmanagement
24
Supplier relationship management
24
B-to-B-Marketing
17
Business-to-business marketing
17
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2
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Article
74
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Aufsatz in Zeitschrift
Article in journal
74
research-article
9
Arbeitspapier
5
Aufsatz im Buch
5
Book section
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Case study
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Fallstudie
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Graue Literatur
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conceptual-paper
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Henneberg, Stephan
69
Naudé, Peter
40
Forkmann, Sebastian
12
Mouzas, Stefanos
11
Zaefarian, Ghasem
11
Ramos, Carla
8
Leischnig, Alexander
7
Ashnai, Bahar
6
Mitrega, Maciej
5
Gruber, Thorsten
4
Henneberg, Stephan C.
4
Jiang, Zhizhong
4
Ormrod, Robert P.
4
Thornton, Sabrina C.
4
Abrahamsen, Morten H.
3
Chakrabarti, Ronika
3
Corsaro, Daniela
3
Heirati, Nima
3
Kadile, Vita
3
Reppel, Alexander
3
Smirnova, Maria
3
Brito, Carlos Henrique Figueiredo e Melo de
2
Gretz, Richard T.
2
Herrmann, Andreas
2
Ivens, Björn Sven
2
Kohtamäki, Marko
2
Landwehr, Jan Rüdiger
2
Malshe, Ashwin
2
Najafi-Tavani, Zhaleh
2
Roseira, Catarina
2
Thiesbrummel, Christoph
2
Tóth, Zsófia
2
Öberg, Christina
2
Andersson, Ulf
1
Baker, Thomas L.
1
Benoit, Sabine
1
Fiocca, Renato
1
Francescucci, Anthony
1
Giroud, Axèle
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of business research : JBR
4
Psychology & marketing
3
European journal of marketing : EJM
2
Journal of business market management : jbm
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
The journal of business & industrial marketing
2
Corporate reputation review
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of international marketing
1
Journal of marketing theory and practice
1
Journal of service research
1
Journal of service research : JSR
1
Journal of the Operational Research Society : OR
1
Long range planning : LRP ; international journal of strategic management
1
Marketing intelligence & planning
1
Marketing theory
1
The journal of supply chain management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
74
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1
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
Saved in:
2
Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.
;
Henneberg, Stephan C.
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
Saved in:
3
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Saved in:
4
The impact of corporate political activity on corporate reputation amongst industry stakeholders
Ormrod, Robert P.
;
Müller, Annika C.
- In:
Corporate reputation review
25
(
2022
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10013401643
Saved in:
5
Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
Saved in:
6
Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.
;
Gruber, Thorsten
;
Reppel, Alexander
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
Saved in:
7
Seeking for solutions within a project setting
Naudé, Peter
;
Henneberg, Stephan
;
Mouzas, Stefanos
; …
- In:
Journal of business market management : jbm
3
(
2009
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10003893685
Saved in:
8
Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development
Zaefarian, Ghasem
;
Naudé, Peter
;
Henneberg, Stephan
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10008697903
Saved in:
9
Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.
;
Naudé, Peter
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
Saved in:
10
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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