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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.; Falk, Tomas; Heinrick, Daniel; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
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Consumer perceived value and consumer loyalty in the healthcare sector
Chahal, Hardeep; Kumari, Neetu - In: Journal of relationship marketing : innovations & … 10 (2011) 2, pp. 88-112
Persistent link: https://www.econbiz.de/10009248150
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Users' consumption of healthcare videos on hospital web sites
Huang, Edgar; Bolchini, Davide; Jones, Josette F. - In: International journal of pharmaceutical and healthcare … 5 (2011) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10009129586
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Consumer perceived value : the development of a multiple item scale in hospitals in the Indian context
Chahal, Hardeep; Kumari, Neetu - In: International journal of pharmaceutical and healthcare … 6 (2012) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10009568634
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Hospital conversions, margins, and the provision of uncompensated care
Thorpe, Kenneth E.; Florence, Curtis S.; Seiber, Eric E. - In: Health affairs : at the intersection of health, health … 19 (2000) 6, pp. 187-194
Persistent link: https://www.econbiz.de/10001540308
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Public insurance substituting for private insurance : new evidence regarding public hospitals, uncompensated care funds, and medicaid
Rask, Kevin N.; Rask, Kimberly J. - In: Journal of health economics 19 (2000) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10001488761
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The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
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Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael - In: Health marketing quarterly 29 (2012) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10009657660