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~type_genre:"Aufsatz in Zeitschrift"
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Rejoinder to commentary on Chi...
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Sponsoring
28
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28
Consumer behaviour
20
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15
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15
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14
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14
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Aufsatz in Zeitschrift
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63
research-article
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Cornwell, T. Bettina
43
Pappu, Ravi
17
Chien, P. Monica
13
Ritchie, Brent W.
6
McAlister, Anna R.
5
Humphreys, Michael S.
3
Kelly, Sarah J.
3
Weeks, Clinton S.
3
Backhaus, Christof
2
Christodoulides, George
2
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Jahn, Steffen
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Jensen, Jonathan A.
2
Kwon, Youngbum
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Lee, Seung Pil
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Minton, Elizabeth A.
2
Quester, Pascale
2
Quester, Pascale G.
2
Setten, Eric
2
Sharifpour, Mona
2
Shipway, Richard
2
Sun, Wanting
2
Wamwara-Mbugua, L. Wakiuru
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Woisetschläger, David
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Journal of business research : JBR
10
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
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Journal of vacation marketing
3
European journal of marketing : EJM
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Journal of consumer behaviour : an international research review
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International business review : the official journal of the European International Business Academy
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Journal of business ethics : JOBE
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Marketing letters : a journal of research in marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
63
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1
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
2
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
3
When compatriot tourists behave badly : the impact of misbehavior appraisal and outgroup criticism construal
Sun, Wanting
;
Chien, P. Monica
;
Ritchie, Brent W.
; …
- In:
Journal of destination marketing & management
23
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013194677
Saved in:
4
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Goh, Iris K. L.
;
Pappu, Ravi
;
Chien, P. Monica
- In:
Journal of business research : JBR
126
(
2021
),
pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
Saved in:
5
Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
6
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
7
Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment
Cornwell, T. Bettina
;
Setten, Eric
;
Paik, Sung-Hee W.
; …
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 429-446
Persistent link: https://www.econbiz.de/10012590349
Saved in:
8
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
Saved in:
9
I am having a dilemma : factors affecting resident support of event development in the community
Chien, P. Monica
;
Ritchie, Brent W.
;
Shipway, Richard
; …
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
4
,
pp. 451-463
Persistent link: https://www.econbiz.de/10009568659
Saved in:
10
Adventurous femininities : the value of adventure for women travelers
Clarke, Jasmine Fay
;
Previte, Josephine
;
Chien, P. Monica
- In:
Journal of vacation marketing
28
(
2022
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10013257572
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