Areiza-Padilla, Jose Andres; Cervera-Taulet, Amparo; … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/164, pp. 1-20
Numerous studies have identified that ethnocentric consumers prefer buying products produced nationally rather than products from overseas. Nevertheless, this study has been focused on big economies, that's why its application in developing countries is still scarce, especially if we want to...
