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~type_genre:"Aufsatz in Zeitschrift"
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Similar by subject
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Subject
All
Consumer behaviour
49,305
Konsumentenverhalten
49,302
Pricing strategy
9,220
Preismanagement
9,215
Markenimage
7,941
Brand image
7,938
Relationship marketing
7,257
Beziehungsmarketing
7,256
Brand management
7,214
Markenführung
7,214
Emotion
7,054
Theory
6,863
Theorie
6,855
Customer satisfaction
5,056
Kundenzufriedenheit
5,055
Online retailing
4,229
Online-Handel
4,229
Dienstleistungsqualität
4,037
Service quality
4,037
USA
4,017
United States
4,009
Social Web
3,960
Social web
3,960
Internet marketing
3,805
Online-Marketing
3,803
Brand
3,609
Markenartikel
3,544
Einzelhandel
3,342
Retail trade
3,342
Werbewirkung
2,991
Advertising effects
2,990
E-commerce
2,742
Electronic Commerce
2,727
Experiment
2,587
Advertising
2,399
Werbung
2,364
Viral marketing
2,349
Virales Marketing
2,348
Confidence
2,094
Vertrauen
2,091
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Online availability
All
Undetermined
31,470
Free
5,314
Type of publication
All
Article
63,639
Book / Working Paper
329
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
63,968
Graue Literatur
11,211
Non-commercial literature
11,211
Working Paper
9,985
Arbeitspapier
9,318
Aufsatz im Buch
7,200
Book section
7,200
Hochschulschrift
3,781
Thesis
2,603
Collection of articles of several authors
1,413
Sammelwerk
1,413
Aufsatzsammlung
874
Conference paper
638
Konferenzbeitrag
638
Case study
474
Fallstudie
474
Bibliografie enthalten
468
Bibliography included
468
Konferenzschrift
442
Collection of articles written by one author
426
Sammlung
426
Dissertation u.a. Prüfungsschriften
389
Lehrbuch
319
Textbook
260
Amtsdruckschrift
243
Government document
243
Reprint
239
Conference proceedings
214
Article
132
Ratgeber
110
Guidebook
98
Systematic review
96
Übersichtsarbeit
96
Statistik
93
Statistics
78
Handbook
76
Handbuch
76
Forschungsbericht
71
Advisory report
53
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Language
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English
62,247
German
1,246
French
230
Spanish
78
Italian
51
Portuguese
27
Russian
25
Dutch
17
Polish
11
Czech
10
Hungarian
6
Norwegian
5
Croatian
3
Swedish
3
Arabic
2
Bulgarian
2
Danish
2
Serbian
2
Bosnian
1
Finnish
1
Lithuanian
1
Macedonian
1
Romanian
1
Slovak
1
Slovenian
1
Albanian
1
Vietnamese
1
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Author
All
Han, Heesup
118
Mattila, Anna S.
105
Gierl, Heribert
82
Phau, Ian
78
Lusk, Jayson L.
75
Khare, Arpita
69
Loureiro, Sandra Maria Correia
69
Grewal, Dhruv
65
Septianto, Felix
65
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Herrmann, Andreas
61
Jang, Soocheong
61
Paul, Justin
58
Bagozzi, Richard P.
57
Belk, Russell W.
55
Ko, Eunju
53
Walsh, Gianfranco
53
Pelsmacker, Patrick de
50
Laroche, Michel
49
Bang, Nguyen
48
Hollebeek, Linda D.
46
Diamantopoulos, Adamantios
45
Kim, Jungkeun
45
Sharma, Piyush
45
Park, Jungkun
44
Wong, IpKin Anthony
44
Chen, Jing
43
Thaichon, Park
43
Melewar, T. C.
42
Rajagopal
42
Das, Gopal
40
Hyun, Sunghyup Sean
40
Verhoef, Peter C.
40
Vrontis, Demetris
40
Wiedmann, Klaus-Peter
40
Ko, Yong Jae
39
Law, Chun Hung Roberts
39
Prentice, Catherine
39
Rahman, Zillur
39
more ...
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Institution
All
Institute for Operations Research and the Management Sciences
2
AGIFORS Revenue Management Conference <2015, Shanghai>
1
AGIFORS Revenue Management Conference <2016, Frankfurt am Main>
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Europäische Kommission
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
ISARA-Lyon
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
more ...
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Published in...
All
Journal of business research : JBR
2,237
Journal of retailing and consumer services
2,014
International journal of hospitality management
887
International journal of consumer studies
767
Psychology & marketing
722
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
Management science : journal of the Institute for Operations Research and the Management Sciences
526
The journal of brand management : an international journal
486
The journal of product & brand management
482
Tourism management : research, policies, practice
442
European journal of operational research : EJOR
432
Asia Pacific journal of marketing and logistics
417
Journal of travel and tourism marketing
397
European journal of marketing : EJM
396
Journal of marketing research : JMR
391
Journal of revenue and pricing management
384
Journal of business ethics : JOBE
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of marketing management : MM
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
341
Journal of retailing
341
Cogent business & management
329
Journal of marketing
328
Marketing letters : a journal of research in marketing
326
Journal of international consumer marketing
324
Journal of marketing communications
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
316
Economics letters
314
International journal of production economics
310
International journal of industrial organization
306
Journal of consumer behaviour : an international research review
305
The journal of consumer marketing
305
International journal of contemporary hospitality management
303
International journal of retail & distribution management
301
Journal of economic psychology : research in economic psychology and behavioral economics
301
Journal of the Academy of Marketing Science
301
The international review of retail, distribution and consumer research
297
Journal of fashion marketing and management
292
The journal of services marketing
284
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Source
All
ECONIS (ZBW)
63,968
Showing
1
-
10
of
63,968
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articles prioritized
date (newest first)
date (oldest first)
1
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
2
The impacts of store price image and brand image on repurchase intention with customer satisfaction as mediation : a study on Transmart Mx Mall Malang
Lucky, Octhavian Sukmartha
;
Aisjah, Siti
;
Ningrum, …
-
2023
Persistent link: https://www.econbiz.de/10014281625
Saved in:
3
Price image consequences
Lombart, Cindy
;
Louis, Didier
;
Labbé-Pinlon, Blandine
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
Saved in:
4
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
Saved in:
7
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
8
An investigation into consumer search and evaluation behaviour : effect of brand name and price perceptions
Sharma, Kavita
;
Garg, Shivani
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011582060
Saved in:
9
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
10
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
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