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Persistent link: https://www.econbiz.de/10011610434
Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most … survey on strategic marketing planning of SMEs in South Africa. They indicate that while the higher performing SMEs give a … performing SMEs are more aware of strategic planning tools. They compete with value-added products and good buyer …
Persistent link: https://www.econbiz.de/10011855725
The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of...
Persistent link: https://www.econbiz.de/10014388517
worth investigating, such as the topics of digital surveillance and its implications for technostress, performance and trust … performance, and the ways in which digital surveillance can affect trust and acceptance. Additionally, several gaps are identified …
Persistent link: https://www.econbiz.de/10014388578
This study builds upon existing research on daily adaptive performance by focusing on two main aspects: (1) the … fluctuations within individuals concerning uncertainty in relation to daily negative affect and daily adaptive performance and (2 … daily adaptive performance. Moreover, a statistically significant indirect effect was observed, indicating that uncertainty …
Persistent link: https://www.econbiz.de/10014500829
We analyze the influence of the firms' internationalization process of firms on the adoption of a proactive environmental strategy. Using direct interviews with the CEOs of 103 export Spanish firms from the food industry, we show that a high degree of international diversification encourages...
Persistent link: https://www.econbiz.de/10009240158
Our modern society and economy moves toward a knowledge-based and service-oriented global world. With the increase of mobile network, mobile devices, and internet of things, many industries, including government departments, private firms, and research communities, offer more transparency...
Persistent link: https://www.econbiz.de/10012295444
The diffusion of fashionable management concepts is an important research topic in management and organization studies. Researchers have pointed out that various actors such as consultants, conference organizers and the business media comprise the so-called "management fashion arena" around a...
Persistent link: https://www.econbiz.de/10012013616
Though Organizational Citizenship Behavior is unenforceable by the organization, it promotes the effective functioning of the organization through a discretionary individual behavior of employees. In this regard, Organizational Citizenship Behavior contributes to the organization in many ways....
Persistent link: https://www.econbiz.de/10012114298
Green office that is implemented within the environmental management system is one of the current concerns of environmentally friendly advocates. It is to do with the phenomenon of high environmental degradation and the low awareness of people about environmental-friendly behavior. Previous...
Persistent link: https://www.econbiz.de/10012221353