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Role of airline promotion activities in destination branding : case of Dubai vis-à-vis Emirates Airline
Al Saed, Rashad; Upadhya, Amitabh; Abu Saleh, Mohammad - In: European research on management and business economics 26 (2020) 3, pp. 121-126
Dubai, the globally known Emirate of the United Arab Emirates, has achieved an image of its own as a sun, sand and sea destination with the added X-factor of safety and shopping to enhance visitors' positive perceptions. Equally well perceived by consumers and envied by competitors, its national...
Persistent link: https://www.econbiz.de/10012308016
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Brand positioning strategy in the competitive aspect
Kraujalienė, Lidija; Kromalcas, Saulius - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 467-475
the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research … increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the … potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy …
Persistent link: https://www.econbiz.de/10014247201
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Agility in marketing : a bibliometric analysis
Thümler, Nico - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 173-182
Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter....
Persistent link: https://www.econbiz.de/10014371889
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17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...
Persistent link: https://www.econbiz.de/10012888446
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On the relevance of the region-of-origin in consumers studies
Santeramo, Fabio Gaetano; Lamonaca, Emilia; Carlucci, … - In: Bio-based and applied economics 9 (2020) 2, pp. 137-154
The existing literature on the consumers' attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative...
Persistent link: https://www.econbiz.de/10012427397
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Greenwashing behaviours : causes, taxonomy and consequences based on a systematic literature review
Yang, Zhi; Nguyen Thi Thu Huong; Nguyen Hoang Nam; … - In: Journal of business economics and management 21 (2020) 5, pp. 1486-1507
This study used the systematic review methodology to examine peer-reviewed journal articles published in the Web of Science, ScienceDirect, Springer and Emerald Insight during the 2000-2020 period to analyse greenwashing. In an open market, the behaviours of state-owned enterprises (SOEs),...
Persistent link: https://www.econbiz.de/10012318237
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Implementation of green marketing concept through social media activities : a systematic literature review
Nabivi, Elnur - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 55-67
The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...
Persistent link: https://www.econbiz.de/10012439493
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Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo; Panyik, Emese - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
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A data-driven analysis of the current debate on the linkages between performance and strategy studies
Castellano, Nicola G.; Corsi, Katia; Bartolini, Monica; … - In: International journal of business performance management 19 (2018) 1, pp. 105-129
Persistent link: https://www.econbiz.de/10011879172
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Advocating community integrated destination marketing planning in heritage destinations : the case of York
Paddison, Brendan; Biggins, Rebecca - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 835-857
Persistent link: https://www.econbiz.de/10011746435