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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno; Christodoulides, George; Dąbrowski, … - In: Journal of advertising research 56 (2016) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
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Pomiar kapitału marek własnych detalistów
Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 1, pp. 81-88
Persistent link: https://www.econbiz.de/10011500786
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Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
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The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of marketing communications 22 (2016) 2, pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
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The impact of brand communication on brand equity through Facebook
Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
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Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara; Schivinski, Bruno - In: Journal of global marketing 32 (2019) 4, pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
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Effects of store brand perceived risk on buyers' behavior : four decades of research overview
Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 117-124
Persistent link: https://www.econbiz.de/10011515728
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10014513646