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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
47
Konsumentenverhalten
47
Professional sports
29
Profisport
29
Beziehungsmarketing
28
Relationship marketing
28
Sportmarketing
26
Sports marketing
26
Sport
18
Sport organization
18
Sportorganisation
18
Football
17
Fußball
17
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17
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13
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Australien
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sport
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Aufsatz in Zeitschrift
Article in journal
80
research-article
15
Aufsatz im Buch
3
Book section
3
Congress Report
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Aufsatzsammlung
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conceptual-paper
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English
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McDonald, Heath
32
Lock, Daniel
27
Leckie, Civilai
24
Karg, Adam
19
Funk, Daniel C.
12
Johnson, Lester W.
9
Filo, Kevin
8
Kunkel, Thilo
8
Doyle, Jason P.
6
Karg, Adam J.
5
Lobo, Antonio
5
Nyadzayo, Munyaradzi
5
Sherry, Emma
4
Darcy, Simon
3
Fujak, Hunter
3
Inoue, Yuhei
3
Taylor, Tracy
3
Whitburn, Damien
3
Adams, Adi
2
Cleland, Jamie
2
Cunningham, George B.
2
Dwivedi, Abhishek
2
Frawley, Stephen
2
Heere, Bob
2
Kavanagh, Emma
2
Lin, Jialing
2
MacQuilken, Lisa
2
Nyadzayo, Munyaradzi W.
2
Rayne, Daniel
2
Read, Daniel
2
Rowe, Katie
2
Skinner, James
2
Stewart, Carly
2
Turner, Paul
2
Vocino, Andrea
2
Zubcevic-Basic, Nives
2
Adair, Daryl
1
Baker, Bradley J.
1
Bandara, Sumangala
1
Biscaia, Rui
1
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Journal of sport management : the official journal of the North American Society of Sport Management
17
Sport management review
17
European Sport management quarterly : ESMQ
11
Asia Pacific journal of marketing and logistics
3
Marketing intelligence & planning
3
European journal of marketing
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of service management
2
Journal of strategic marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Applied economics
1
Australasian marketing journal
1
Business horizons
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of service theory and practice : JSTP
1
Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
80
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80
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1
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
2
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
3
The immediate impact of coach succession events on season ticket holder attitudes
Karg, Adam
;
McDonald, Heath
;
Schoenberg, Geoff
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10010515318
Saved in:
4
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
5
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
6
Understanding season ticket holder attendance decisions
Karg, Adam
;
Nguyen, Jeremy
;
McDonald, Heath
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10012658719
Saved in:
7
Predicting individual event attendance with machine learning : a "step-forward" approach
Nguyen, Jeremy K.
;
Karg, Adam
;
Valadkhani, Abbas
; …
- In:
Applied economics
54
(
2022
)
27
,
pp. 3138-3153
Persistent link: https://www.econbiz.de/10013171194
Saved in:
8
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
9
The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior
Kunkel, Thilo
;
Karg, Adam
;
McDonald, Heath
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10013346958
Saved in:
10
Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath
;
Karg, Adam J.
;
Lock, Daniel
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
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