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~type_genre:"Aufsatz in Zeitschrift"
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"Kid tested, mother approved"...
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Consumer behaviour
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3,996
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3,994
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2,688
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2,583
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2,445
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64,499
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14,289
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8,399
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Han, Heesup
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77
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76
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70
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69
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68
Septianto, Felix
68
Melewar, T. C.
66
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62
Paul, Justin
62
Belk, Russell W.
61
Eisend, Martin
61
Jang, Soocheong
61
Pelsmacker, Patrick de
60
Herrmann, Andreas
59
Bang, Nguyen
55
Laroche, Michel
54
Ko, Eunju
53
Pitt, Leyland F.
52
Walsh, Gianfranco
50
Bagozzi, Richard P.
49
Currie, Janet M.
49
Kaiser, Harry M.
49
Vrontis, Demetris
49
Kim, Jungkeun
48
Sharma, Piyush
48
Diamantopoulos, Adamantios
47
Hollebeek, Linda D.
47
Rajagopal
45
Taylor, Charles Raymond
45
Verhoef, Peter C.
44
Wiedmann, Klaus-Peter
44
Thaichon, Park
43
Dens, Nathalie
42
Das, Gopal
41
Kim, Seongseop
41
Merrilees, Bill
41
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Europäische Kommission
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Association for Consumer Research / North American Conference <2015, New Orleans, La.>
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COVID-19-Consumer Law Research Group
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Children's Defense Fund
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
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Global Brand Conference <11., 2016, Bradford>
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Global Islamic Marketing Conference <2011, Dubai, Stadt>
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ICORIA <14., 2015, London>
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ICORIA <15., 2016, Ljubljana>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Swedish Childhood Diabetes Study Group
1
University of Chicago / Law School
1
Vietnam / Government
1
Young Lives Determinants and Consequences of Child Growth Project Team
1
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Journal of business research : JBR
2,255
Journal of retailing and consumer services
1,991
International journal of consumer studies
790
International journal of hospitality management
760
Psychology & marketing
710
The journal of brand management : an international journal
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
611
The journal of product & brand management
493
European journal of marketing : EJM
449
Asia Pacific journal of marketing and logistics
419
Management science : journal of the Institute for Operations Research and the Management Sciences
411
Journal of marketing research : JMR
404
Journal of marketing management : MM
378
Journal of marketing communications
376
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
375
Journal of advertising research
362
Journal of marketing
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of travel and tourism marketing
351
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Tourism management : research, policies, practice
349
Journal of international consumer marketing
338
Journal of retailing
327
Marketing letters : a journal of research in marketing
326
Cogent business & management
316
Young consumers : insight and ideas for responsible marketers
312
International journal of retail & distribution management
310
Journal of fashion marketing and management
307
Journal of the Academy of Marketing Science
307
Journal of consumer behaviour : an international research review
303
Food policy : economics planning and politics of food and agriculture
297
The international review of retail, distribution and consumer research
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The journal of consumer marketing
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International journal of advertising : the review of marketing communications
294
Journal of business ethics : JOBE
289
Marketing intelligence & planning
289
International journal of contemporary hospitality management
287
Journal of economic psychology : research in economic psychology and behavioral economics
286
International journal of advertising : the quarterly review of marketing communications
285
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
64,499
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1
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1
"Kid tested, mother approved" : the relationship between
advertising
expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
2
Brands, love and family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
Saved in:
3
Advertising
's impact on pre-schoolers'
brand
knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
Children
in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
5
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
6
Exploring the influence of
mothers
' attitudes toward
advertising
on
children
's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
7
When does product
brand
matter to
children
?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
8
Measuring the impact of product placement on
children
using digital
brand
integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
9
Evaluating the millennial
mothers
' relationship building process with baby care brands across two emerging economies
Sahoo, Debajani
;
Mishrab, Aditya Shankar
;
Reddy, Hima …
- In:
Journal of Indian business research
16
(
2024
)
2
,
pp. 223-243
Persistent link: https://www.econbiz.de/10014540234
Saved in:
10
From one to five stars : an exploratory study of how consumer reviews and digital
brand
identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
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