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~type_genre:"Aufsatz in Zeitschrift"
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Detoxifying luxury and fashion...
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Markenführung
10,180
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10,157
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7,449
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7,448
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5,649
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5,649
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Melewar, T. C.
58
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42
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42
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38
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36
Merrilees, Bill
35
Christodoulides, George
34
Baumgarth, Carsten
30
Han, Heesup
30
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28
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27
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27
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27
Valette-Florence, Pierre
27
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26
Romaniuk, Jenni
26
Veloutsou, Cleopatra
26
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26
Diamantopoulos, Adamantios
25
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25
Paul, Justin
25
Pitt, Leyland F.
25
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24
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22
Khan, Imran
22
Roper, Stuart
22
Sattler, Henrik
22
Dens, Nathalie
21
Foroudi, Pantea
21
Hyun, Sunghyup Sean
21
Johnson, Lester W.
21
Kunkel, Thilo
21
Rahman, Zillur
21
Shukla, Paurav
21
Iglesias, Oriol
20
King, Ceridwyn
20
Septianto, Felix
20
Burmann, Christoph
19
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Europäische Kommission
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Global Brand Conference <11., 2016, Bradford>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of business research : JBR
770
The journal of brand management : an international journal
629
Journal of retailing and consumer services
414
The journal of product & brand management
409
Journal of fashion marketing and management
254
Psychology & marketing
165
European journal of marketing : EJM
144
International journal of hospitality management
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Asia Pacific journal of marketing and logistics
123
Industrial marketing management : the international journal for industrial and high-tech firms
113
Journal of strategic marketing
113
Marketing intelligence & planning
113
Journal of marketing management : MM
111
Journal of marketing communications
110
Journal of marketing
104
The IUP journal of brand management : IJBRM
96
Journal of advertising research
95
Journal of international consumer marketing
92
International journal of consumer studies
91
International journal of retail & distribution management
86
Journal of the Academy of Marketing Science
82
Marketing letters : a journal of research in marketing
81
Cogent business & management
79
International marketing review
79
International journal of advertising : the review of marketing communications
77
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of promotion management : JPM
74
Journal of marketing management : JMM ; journal of the Academy of Marketing
73
Journal of global fashion marketing : JGfM
72
Qualitative market research : an international journal
71
The journal of consumer marketing
70
International journal of internet marketing and advertising : IJIMA
69
Marketing : ZFP ; journal of research and management
69
Journal of marketing research : JMR
66
Journal of travel and tourism marketing
65
Business horizons
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ECONIS (ZBW)
13,680
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1
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of
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1
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
2
Brand
equity trend analysis for
fashion
brands (2001-2021)
Siddiqui, Kamran Ahmed
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 238-255
Persistent link: https://www.econbiz.de/10013270726
Saved in:
3
Celebrity endorsement in the world of luxury
fashion
: when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
4
Impacts of country images on luxury
fashion
brand
: facilitating with the
brand
resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury
fashion
branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
7
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
8
Economic geographies of brands and branding
Pike, Andy
- In:
Economic geography
89
(
2013
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010202160
Saved in:
9
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
10
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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