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Building consumer loyalty through e-shopping experiences : the mediating role of emotions
Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502704
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Living positive experiences in store : how it influences shopping experience value and satisfaction?
Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Journal of business economics and management 18 (2017) 3, pp. 537-553
Persistent link: https://www.econbiz.de/10011721879
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Multi-tiered private labels portfolio strategies : effects on consumer behavior
Vázquez Casielles, Rodolfo; Cachero-Martínez, Silvia - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 36-46
Persistent link: https://www.econbiz.de/10012119162
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Investigación de las preferencias del consumidor mediante "análisis conjunto" : importancia para el diseño de nuevos productos
Vázquez Casielles, Rodolfo - In: Información comercial española : ICE : revista de … (1990), pp. 149-163
Persistent link: https://www.econbiz.de/10001089044
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Effects of price decisions on product categories and brands
Álvarez Álvarez, Begoña; Vázquez Casielles, Rodolfo - In: Asia Pacific journal of marketing and logistics 20 (2008) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10003728553
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Satisfaction with service recovery : perceived justice and emotional responses
Río-Lanza, Ana Belén del; Vázquez Casielles, Rodolfo; … - In: Journal of business research : JBR 62 (2009) 8, pp. 775-781
Persistent link: https://www.econbiz.de/10003861043
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The role of commtiment perceived by the consumer in service industries
Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Management research : the journal of the Iberoamerican … 7 (2008/09) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10003895795
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Consumers' characteristics and brand choice behaviour: loyalty and consumption
Vázquez Casielles, Rodolfo; Álvarez Álvarez, Begoña - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10003482567
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Las agencias de viaje virtuales : ¿cómo analizar la calidad de e-servicio y sus efectos sobre la satisfacción del cliente? : analysing the e-service quality and this effects on cus...
Vázquez Casielles, Rodolfo; Río-Lanza, Ana Belén del; … - In: Universia business review : revista trimestral de … 24 (2009), pp. 122-142
Persistent link: https://www.econbiz.de/10003907832
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Explaining customer satisfaction with complaint handling
Varela Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: The international journal of bank marketing : IJBM 28 (2010) 2, pp. 88-112
Persistent link: https://www.econbiz.de/10008696425