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Value co-creation: Concept and contexts of application and study

Alves, Helena; Fernandes, Cristina I.; Raposo, Mário - In: Journal of business research : JBR 69 (2016) 5, pp. 1626-1633

Persistent link: https://www.econbiz.de/10011450440

The impact of choice factors on international students' loyalty mediated by satisfaction

Amaro, Dina Maria; Marques, Alzira Maria Ascensão; … - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 211-233

Persistent link: https://www.econbiz.de/10012129601

Social media marketing : a literature review and implications

Alves, Helena; Fernandes, Cristina I.; Raposo, Mário - In: Psychology & marketing 33 (2016) 12, pp. 1029-1038

Persistent link: https://www.econbiz.de/10011627258

Influence of internal marketing on organizational commitment : evidence from care institutions for the elderly

Alves, Helena; Roberto, Carla; Paço, Arminda M. … - In: Market : review for marketing theory and practice 27 (2015) 2, pp. 237-250

Persistent link: https://www.econbiz.de/10011608906

Main determinants of new services development in ICT firms : a theoretical approach

Mainardes, Emerson; Mattos, Carlos; Alves, Helena - In: The international journal of management science and … (2016) 21, pp. 1-14

Although there are several studies about innovation and New Services Development (NSD), investigations about innovation in ICT firms are rare, in particular identifying the attributes that generate NSD in ICT firms in a single study. Thus, the objective of this research was to identify the...

Persistent link: https://www.econbiz.de/10011563119

Drivers of innovation strategies : testing the Tidd and Bessant (2009) model

Ferreira, João J. M.; Fernandes, Cristina I.; Alves, Helena - In: Journal of business research : JBR 68 (2015) 7, pp. 1395-1403

Persistent link: https://www.econbiz.de/10011297956

Behavioural factors in young people's fruit consumption

Godinho, Joana Rita Silvestre; Alves, Helena - In: International journal of consumer studies 41 (2017) 1, pp. 104-119

Persistent link: https://www.econbiz.de/10011685495

Can students' satisfaction indexes be applied the same way in different countries?

Vaz, Ramón Álvarez; Freira, Danny; Vernazza, Elena; … - In: International review on public and non-profit marketing 13 (2016) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011745212

Development of a model to analyze HEI image : a case based on a private and a public university

Alcaide-Pulido, Purificación; Alves, Helena; … - In: Journal of marketing for higher education 27 (2017) 2, pp. 162-187

Persistent link: https://www.econbiz.de/10011794813

Special double issue: nonprofit services : part 2

Alves, Helena (ed.); Edvardsson, Bo (ed.) - 2018

Persistent link: https://www.econbiz.de/10011848088