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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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10,207
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Han, Heesup
118
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100
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75
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70
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70
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70
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64
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63
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62
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61
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61
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60
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59
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58
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56
Ko, Eunju
56
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52
Laroche, Michel
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Walsh, Gianfranco
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Hollebeek, Linda D.
49
Vrontis, Demetris
49
Diamantopoulos, Adamantios
47
Sharma, Piyush
47
Romaniuk, Jenni
46
Kim, Jungkeun
45
Pitt, Leyland F.
45
Rajagopal
45
Wiedmann, Klaus-Peter
44
Merrilees, Bill
43
Verhoef, Peter C.
42
Wong, IpKin Anthony
42
Dens, Nathalie
41
Thaichon, Park
41
Das, Gopal
40
Eisend, Martin
40
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40
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Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
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Europäischer Wirtschafts- und Sozialausschuss
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Global Brand Conference <11., 2016, Bradford>
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Global Islamic Marketing Conference <2011, Dubai, Stadt>
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International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Journal of business research : JBR
2,233
Journal of retailing and consumer services
1,979
International journal of consumer studies
769
International journal of hospitality management
761
Psychology & marketing
717
The journal of brand management : an international journal
699
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
The journal of product & brand management
503
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
415
Tourism management : research, policies, practice
396
Journal of travel and tourism marketing
389
Journal of marketing research : JMR
381
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of marketing
341
Journal of marketing communications
338
Journal of international consumer marketing
330
Journal of retailing
330
Journal of the Academy of Marketing Science
323
Marketing letters : a journal of research in marketing
315
Cogent business & management
313
Journal of fashion marketing and management
311
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
302
The journal of consumer marketing
300
Marketing intelligence & planning
294
International journal of contemporary hospitality management
288
The journal of services marketing
278
Journal of business ethics : JOBE
274
Technological forecasting & social change : an international journal
273
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
270
Journal of hospitality marketing & management
269
Young consumers : insight and ideas for responsible marketers
263
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of strategic marketing
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ECONIS (ZBW)
56,259
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1
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of
56,259
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
4
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
5
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
6
Brand
association in jewellery segment : scale development and validation
Jaggi, Shamily
;
Nim, Dheeraj
- In:
International journal of applied management science : IJAMS
12
(
2020
)
4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
Saved in:
7
Self-concept, gender, and product type : an investigation of
brand
loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
Saved in:
8
The impact of ISO certification on consumers' purchase intention
Wu, Shwu-ing
;
Jang, Jiun-yi
- In:
Total quality management & business excellence : an …
25
(
2014
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10010245986
Saved in:
9
Developing a model to analyse the effects of
brand
costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei
;
Najafabadi, Amir Hossein Jafari
- In:
Journal for global business advancement : JGBA
8
(
2015
)
3
,
pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
Saved in:
10
Enhancing football brands'
brand
equity
Blumrodt, Jens
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1551-1557
Persistent link: https://www.econbiz.de/10010470498
Saved in:
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