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~type_genre:"Aufsatz in Zeitschrift"
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Advancing sales theory through...
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Subject
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Service-dominant logic
34
Service-Dominant Logic
33
Salespeople
32
Verkaufspersonal
32
Marketing theory
30
Marketingtheorie
30
Beziehungsmarketing
24
Relationship marketing
24
Betriebliche Wertschöpfung
22
Value creation
22
Selling
15
Verkauf
15
Dienstleistung
11
Services
11
Innovation
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungsmarketing
9
Services marketing
9
Customer integration
8
Institutional economics
8
Institutionenökonomik
8
Institutions
8
Kundenintegration
8
Theory
8
USA
8
United States
8
Employee retention
7
Marketing management
7
Marketingmanagement
7
Mitarbeiterbindung
7
New product development
7
Produktentwicklung
7
Consumer behaviour
6
Erfolgsfaktor
6
Konsumentenverhalten
6
Lieferantenmanagement
6
Marketing
6
Success factor
6
Supplier relationship management
6
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Undetermined
56
Free
2
Type of publication
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Article
126
Book / Working Paper
3
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
129
Aufsatz im Buch
20
Book section
20
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Lehrbuch
3
Reprint
3
Textbook
3
Case study
2
Fallstudie
2
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1
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1
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1
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English
128
German
1
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Vargo, Stephen L.
66
Ahearne, Michael
46
Lusch, Robert F.
25
Hartmann, Nathaniel N.
20
Lam, Son K.
13
Akaka, Melissa Archpru
12
Wieland, Heiko
11
Kraus, Florian
8
Rapp, Adam
7
Koskela-Huotari, Kaisa
6
Lussier, Bruno
6
Rutherford, Brian N.
5
Wieseke, Jan
5
Atefi, Yashar
4
Bolander, Willy
4
Hall, Zachary R.
4
Schillewaert, Niels
4
Boichuk, Jeffrey P.
3
Bommaraju, Raghu
3
Hall, Zachary
3
Hayati, Babak
3
Hughes, Douglas E.
3
Krause, Ryan
3
Mathieu, John E.
3
O'Brien, Matthew
3
Schau, Hope Jensen
3
Steenburgh, Thomas J.
3
Tirunillai, Seshadri
3
Vaid, Shashank
3
Baker, Thomas L.
2
Chaker, Nawar N.
2
Chandler, Jennifer D.
2
Chen, Qimei
2
Edvardsson, Bo
2
Friend, Scott B.
2
Hamwi, G. Alexander
2
Haumann, Till
2
Jaakkola, Elina
2
Maglio, Paul P.
2
Nariswari, Angeline
2
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Academy of Marketing Science
1
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Journal of marketing
13
Journal of the Academy of Marketing Science
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
12
AMS review : official publication of the Academy of Marketing Science
9
European journal of marketing : EJM
4
Journal of business market management : jbm
4
Journal of marketing research : JMR
4
Marketing theory
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of personal selling & sales management
3
Journal of service research
3
The journal of personal selling & sales management : JPSSM
3
Harvard business review : HBR
2
Information systems and e-business management : ISeB
2
Journal of international marketing
2
Journal of marketing research
2
Journal of retailing
2
Journal of service research : JSR
2
Review of marketing research
2
Australasian marketing journal
1
California management review
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business environment : IJBE
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of quality and service sciences
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international management
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing theory and practice
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
129
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1
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129
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1
Systemic and holistic perspectives on sales theory
Hartmann, Nathaniel N.
(
ed.
);
Wieland, Heiko
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395135
Saved in:
2
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
3
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
4
Social anxiety and salesperson performance : the roles of mindful acceptance and perceived sales manager support
Lussier, Bruno
;
Philp, Matthew
;
Hartmann, Nathaniel N.
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 112-125
Persistent link: https://www.econbiz.de/10012493844
Saved in:
5
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
6
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
7
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
8
Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
Vargo, Stephen L.
;
Wieland, Heiko
;
O'Brien, Matthew
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014303782
Saved in:
9
The intersection of service and sales : the increased importance of ambidexterity
Rapp, Adam
;
Baker, Thomas L.
;
Hartmann, Nathaniel N.
; …
- In:
Journal of service research
23
(
2020
)
1
,
pp. 8-12
Persistent link: https://www.econbiz.de/10012183566
Saved in:
10
Special issue: the interface of service and sales
Rapp, Adam
(
ed.
);
Baker, Thomas L.
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012183536
Saved in:
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