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~type_genre:"Aufsatz in Zeitschrift"
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Is brand love materialistic?
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Consumer behaviour
21
Konsumentenverhalten
21
Brand management
13
Markenführung
13
Beziehungsmarketing
12
Relationship marketing
12
Brand
9
Markenartikel
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Virtuelle Realität
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Social web
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augmented reality
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Brand love
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Emotion
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Lieferantenmanagement
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Marketingmanagement
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sharing economy
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technology acceptance
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Künstliche Intelligenz
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Article
60
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Aufsatz in Zeitschrift
Article in journal
61
Aufsatz im Buch
16
Book section
16
Article
5
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Konferenzschrift
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Sammelwerk
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English
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Rauschnabel, Philipp A.
30
Rindfleisch, Aric
25
Ahuvia, Aaron
8
Felix, Reto
7
Ivens, Björn Sven
7
Hinsch, Christian
4
Bagozzi, Richard P.
3
Batra, Rajeev
3
Eckhardt, Giana M.
3
Hinsch, Chris
3
Houston, Mark B.
3
Jiang, Baojun
3
Lamberton, Cait
3
Malter, Alan J.
3
Zervas, Georgios
3
Ahuvia, Aaron C.
2
Antia, Kersi D.
2
Babin, Barry J.
2
Dieck, M. Claudia tom
2
Fukawa, Nobuyuki
2
Ganesan, Shankar
2
Herz, Marc
2
Hüttl-Maack, Verena
2
Ivens, Bjoern S.
2
Jung, Timothy
2
Krey, Nina
2
Ro, Young Kyun
2
Schein, Katrin E.
2
Schlegelmilch, Bodo B.
2
Ahn, Sun Joo
1
Alalwan, Ali A.
1
Alvarez-Milán, Agarzelim
1
Antia, Kersi
1
Au, Simon von der
1
Balakrishnan, Janarthanan
1
Bang, Nguyen
1
Barta, Sergio
1
Belk, Russell W.
1
Bercovitz, Janet E. L.
1
Beverland, Michael B.
1
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Journal of business research : JBR
8
Psychology & marketing
7
Journal of marketing
5
Marketing letters : a journal of research in marketing
4
International journal of technology marketing : IJTMkt
3
Journal of retailing and consumer services
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing research : JMR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of operations management
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Strategic management journal
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
61
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1
The hijacking effect of ambient scent
Maiwald, Denise
;
Ahuvia, Aaron
;
Ivens, Björn Sven
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
2
,
pp. 50-59
Persistent link: https://www.econbiz.de/10009742877
Saved in:
2
Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin
;
Ahuvia, Aaron
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 707-717
Persistent link: https://www.econbiz.de/10012288094
Saved in:
3
Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
Saved in:
4
If money doesn't make us happy, why do we act as if it does?
Ahuvia, Aaron
- In:
Journal of economic psychology : research in economic …
29
(
2008
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10003755199
Saved in:
5
Virtually enhancing the real world with holograms : an exploration of expected gratifications of using augmented reality smart glasses
Rauschnabel, Philipp A.
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 557-572
Persistent link: https://www.econbiz.de/10011970128
Saved in:
6
The Second Digital Revolution
Rindfleisch, Aric
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
Saved in:
7
Transaction cost theory : past, present and future
Rindfleisch, Aric
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10012296602
Saved in:
8
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
9
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
10
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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