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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
23
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India
10
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8
Dienstleistungsqualität
8
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8
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Aufsatz in Zeitschrift
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Sivakumaran, Bharadhwaj
28
Sharma, Piyush
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Bandyopadhyay, Nirmalya
9
Marshall, Roger
5
Patro, Sanjay
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Kalro, Arti D.
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Maheswarappa, Satish Sasalu
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Marathe, Rahul R.
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Mohan, Geetha
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Srivastava, Ekta
3
Fernando, Angeline Gautami
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Joseph, Joshy
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Kumar, Ravi Shekhar
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Nandakumar, Nachiketas
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Suganthi, L.
2
Agarwal, Ritika
1
Balasubramanian, Nataraj
1
Baliga, Ashwin J.
1
Chaudhry, Harish
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Chawla, Vaibhav
1
Chowdhury, Indranil Roy
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Chung, Cindy
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Dash, Satyabhusan
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Deshpande, Bilwa
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Dorai, Sriram
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Erramilli, M. Krishna
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Ganesh, L. S.
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Harindranath R.M
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Israel, D.
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Jha, Ankur
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Katyal, Kanupriya
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Krishna, Kriti
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Kumar, Arun G.
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Lyngdoh, Teidorlang
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Marketing intelligence & planning
6
European journal of marketing : EJM
3
International journal of Indian culture and business management
3
Journal of international consumer marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of business excellence
2
International journal of consumer studies
2
Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
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European journal of marketing
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International journal of Indian culture and business management : IJICBM
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International journal of electronic customer relationship management : IJECRM
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International journal of information technology and management : IJITM
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of advances in management research : JAMR
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of revenue and pricing management
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Journal of the Academy of Marketing Science
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South Asian journal of management : SAJM
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
43
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1
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1
The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar
;
Dash, Satyabhusan
;
Purwar, Prem Chandra
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009751806
Saved in:
2
Challenges and opportunities of brand corporate social responsibility classification : a review, new conceptualization and future research agenda
Prasad, Ashok A.
;
Kumar, Ravi Shekhar
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2071-2103
Persistent link: https://www.econbiz.de/10013412110
Saved in:
3
Exploring service quality of the department stores : a study from India
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10011664761
Saved in:
4
Exploring service quality : a critical review of literature
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 358-377
Persistent link: https://www.econbiz.de/10011665095
Saved in:
5
Exploring the link between impulsive buying tendency, self-esteem and normative influence : a structural equation model
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
15
(
2017
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011845619
Saved in:
6
Prioritising retail service quality determinants : a study in the context of India
Bandyopadhyay, Nirmalya
- In:
International journal of business excellence
14
(
2018
)
4
,
pp. 486-498
Persistent link: https://www.econbiz.de/10011954158
Saved in:
7
Whether service quality determinants and customer satisfaction influence loyalty : a study of fitness services
Bandyopadhyay, Nirmalya
- In:
International journal of business excellence
15
(
2018
)
4
,
pp. 520-535
Persistent link: https://www.econbiz.de/10011954324
Saved in:
8
Classification of service quality attributes using Kano's model : a study in the context of the Indian banking sector
Bandyopadhyay, Nirmalya
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 457-470
Persistent link: https://www.econbiz.de/10011384252
Saved in:
9
A conceptual understanding of the impact of marketspace on the four P's of marketing
Bandyopadhyay, Nirmalya
- In:
International journal of electronic customer …
4
(
2010
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10003973031
Saved in:
10
The role of self-esteem, negative affect and normative influence in impluse buying : a study from India
Bandyopadhyay, Nirmalya
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10011571125
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