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~type_genre:"Aufsatz in Zeitschrift"
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Pharmaceutical marketing
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Marketing management
7,269
Marketingmanagement
7,262
Marketing
3,842
Pharmaceuticals
2,886
Arzneimittel
2,866
Pharmaceutical industry
2,698
Pharmaindustrie
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2,293
USA
1,765
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1,762
Relationship marketing
1,226
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1,224
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1,163
Theory
1,130
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1,125
Markenführung
1,065
Brand management
1,063
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1,047
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1,047
marketing
836
Online-Marketing
772
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771
SME
624
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623
Arzneimittelmarkt
574
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573
Pharmaceutical market
573
Werbung
569
Brand image
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Markenimage
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Social Web
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564
Strategic management
555
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555
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553
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India
550
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550
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458
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5,396
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1,266
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Article
15,394
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261
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Aufsatz in Zeitschrift
Article in journal
15,655
Aufsatz im Buch
4,762
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4,762
Graue Literatur
4,517
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4,517
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2,933
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2,844
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2,027
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Kumar, V.
37
Vrontis, Demetris
36
Lichtenberg, Frank R.
34
Berndt, Ernst R.
28
O'Cass, Aron
26
Leeflang, Peter
24
Melewar, T. C.
24
Calantone, Roger J.
21
Danzon, Patricia Munch
21
Homburg, Christian
21
Gilmore, Audrey
20
Grabowski, Henry G.
20
Morgan, Neil A.
20
Hunt, Shelby D.
19
Pitt, Leyland F.
19
Thrassou, Alkis
19
Balmer, John M. T.
18
Bauer, Hans H.
18
Brettel, Malte
18
Di Benedetto, C. Anthony
18
Kitchen, Philip J.
18
Chintagunta, Pradeep K.
17
Herrmann, Andreas
17
Lindgreen, Adam
17
Sheth, Jagdish N.
17
Stremersch, Stefan
17
Albers, Sönke
16
Gierl, Heribert
16
Hanssens, Dominique M.
16
Lim, Weng Marc
16
Yan, Ruiliang
16
Granlund, David
15
Hruschka, Harald
15
Kanavos, Panos
15
Ko, Eunju
15
Kyle, Margaret K.
15
Miles, Morgan P.
15
Palmatier, Robert W.
15
Pauwels, Koen
15
Singh, Ramendra
15
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Europäische Kommission
6
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Europäischer Wirtschafts- und Sozialausschuss
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Air Transport Research Society
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
China / Wei sheng bu
1
Conference for Needs-Based Model Development for Pharmacy <1991, Santa Fe, NM>
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
DAK-Gesundheit
1
Dag Hammarskjöld Foundation
1
Databank SpA <Mailand>
1
Deutschland / Bundesregierung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Gemeinschaften / Rat
1
Europäische Union / Rat
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on the Economics of Innovation <2, 1992, Piacenza>
1
Law School <Madison, Wis.>
1
MacLean Center for Clinical Medical Ethics
1
Rossijskaja akademija narodnogo chozjajstva i gosudarstvennoj služby
1
Sachverständigenrat für die Konzertierte Aktion im Gesundheitswesen
1
Seminar on Another Development in Pharmaceuticals <1985, Uppsala>
1
State Bank of India / Economic Research Department
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
USA / Bureau of Health Professions
1
United States International Trade Commission
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
Wisconsin International Law Conference <2002, Madison, Wis.>
1
medhochzwei Verlag GmbH
1
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Published in...
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Journal of business research : JBR
449
Industrial marketing management : the international journal for industrial and high-tech firms
305
Journal of strategic marketing
213
European journal of marketing : EJM
191
Journal of marketing management : MM
178
Management science : journal of the Institute for Operations Research and the Management Sciences
164
Journal of the Academy of Marketing Science
158
Journal of marketing
149
Journal of health economics
137
The journal of business & industrial marketing
131
The European journal of health economics : HEPAC ; health economics in prevention and care
118
International journal of pharmaceutical and healthcare marketing : IJPHM
117
Health economics
111
Marketing intelligence & planning
110
Journal of marketing communications
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of retailing and consumer services
96
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
89
Health marketing quarterly
88
Journal of business ethics : JOBE
86
Journal of marketing education : JME
81
Marketing theory
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of advertising research
75
The marketing review
74
Journal of marketing research : JMR
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
70
Marketing : ZFP ; journal of research and management
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Business horizons
65
Health affairs : at the intersection of health, health care, and policy
65
Asia Pacific journal of marketing and logistics
64
Journal of historical research in marketing
64
The journal of brand management : an international journal
64
Journal of business economics : JBE
63
Research policy : policy, management and economic studies of science, technology and innovation
62
International journal of technology marketing : IJTMkt
60
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
60
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
59
European journal of operational research : EJOR
58
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ECONIS (ZBW)
15,655
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1
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10
of
15,655
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date (oldest first)
1
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
2
Newton's first law as applied to pharmacies : why entry order matters for generics
Shajarizadeh, Ali
;
Grootendorst, Paul V.
;
Hollis, Aidan
- In:
International journal of the economics of business
22
(
2015
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011405941
Saved in:
3
Generic drug in Indonesia : why physicians and pharmacists matters
Amelia, Amelia
;
Ronald, Ronald
- In:
International journal of monetary economics and finance
11
(
2018
)
3
,
pp. 307-315
Persistent link: https://www.econbiz.de/10011971199
Saved in:
4
Does bad medical news reduce preferences for generic drugs?
Hermosilla, Manuel
;
Ching, Andrew
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 160-178
Persistent link: https://www.econbiz.de/10014582843
Saved in:
5
Reference pricing systems on the pharmaceutical market
Unsorg, Maximiliane
- In:
German economic review : GER
23
(
2022
)
3
,
pp. 403-421
Persistent link: https://www.econbiz.de/10013384327
Saved in:
6
Substitutability between drugs, innovation, and fiscal policy in the pharmaceutical industry
Mello-Sampayo, Felipa de
;
Sousa-Vale, Sofia de
;
Camoes, …
- In:
Annals of economics and finance
16
(
2015
)
2
,
pp. 273-289
Persistent link: https://www.econbiz.de/10011427811
Saved in:
7
The generics paradox revisited : empirical evidence from regulated markets
Vandoros, Sotiris
;
Kanavos, Panos
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3230-3239
Persistent link: https://www.econbiz.de/10010345456
Saved in:
8
Profit-seeking behavior of medical providers and generic competition in the pharmaceutical market : evidence from Taiwan
Liu, Ya Ming
;
Hsieh, Chee-Ruey
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
1
,
pp. 241-275
Persistent link: https://www.econbiz.de/10010345585
Saved in:
9
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
10
Do consumers perceive their doctors as influenced by pharmaceutical
marketing
communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
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