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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
49,284
Konsumentenverhalten
49,281
Relationship marketing
6,875
Beziehungsmarketing
6,874
Brand management
5,799
Markenführung
5,799
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5,386
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5,386
Prozessmanagement
4,708
Business process management
4,704
Customer satisfaction
4,634
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4,633
Online retailing
4,056
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4,056
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4,012
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4,005
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3,764
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3,764
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3,623
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3,623
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3,502
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3,500
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3,249
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3,241
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3,181
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3,132
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2,918
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2,918
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2,700
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2,700
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2,561
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2,556
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2,543
Viral marketing
2,245
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2,245
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2,225
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2,095
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2,064
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1,953
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26,680
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4,727
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53,735
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306
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Aufsatz in Zeitschrift
Article in journal
54,041
Graue Literatur
7,891
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7,891
Aufsatz im Buch
7,254
Book section
7,254
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6,708
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6,184
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3,787
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2,725
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1,597
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1,597
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965
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590
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Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
38
Vrontis, Demetris
38
Ko, Yong Jae
37
Park, Jungkun
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Moschis, George P.
34
Wu, Luorong
34
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Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
European Operations Management Association
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
World Conference of Production and Operations Management <3, 2008, Tokio>
1
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Published in...
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Journal of business research : JBR
1,988
Journal of retailing and consumer services
1,934
International journal of consumer studies
764
International journal of hospitality management
724
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
International journal of production research
450
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
The journal of brand management : an international journal
355
European journal of marketing : EJM
350
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Business process management journal
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
310
Journal of retailing
303
Cogent business & management
302
International journal of retail & distribution management
296
Journal of marketing communications
296
Tourism management : research, policies, practice
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of marketing
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Technological forecasting & social change : an international journal
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
267
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
260
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
245
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
243
Marketing intelligence & planning
241
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Source
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ECONIS (ZBW)
54,041
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1
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10
of
54,041
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1
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
2
Bundling and scheduling service packages with customer behavior : model and heuristic
Dixon, Michael J.
;
Thompson, Gary M.
- In:
Production and operations management : an international …
25
(
2016
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011437166
Saved in:
3
From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
Saved in:
4
Modeling customer bounded rationality in operations management : a review and research opportunities
Ren, Hang
;
Huang, Tingliang
- In:
Computers & operations research : and their …
91
(
2018
),
pp. 48-58
Persistent link: https://www.econbiz.de/10011793517
Saved in:
5
The impact of consumer archetypes on online purchase decision-making processes and outcomes : a behavioural process perspective
Karimi, Sahar
;
Holland, Christopher P.
;
Papamichail, Nadia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 71-82
Persistent link: https://www.econbiz.de/10011902819
Saved in:
6
Influences of "appscape" on mobile app adoption and m-loyalty
Kumar, Deepak S.
;
Purani, Keyoor
;
Viswanathan, Shyam A.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 132-141
Persistent link: https://www.econbiz.de/10011929917
Saved in:
7
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
8
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
9
Buying business services : towards a structured service purchasing process
Valk, Wendy van der
;
Rozemeijer, Frank
- In:
The journal of services marketing
23
(
2009
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10009525778
Saved in:
10
Analyzing the efficient execution of in-store logistics processes in grocery retailing : the case of dairy products
Reiner, Gerald
;
Teller, Christoph
;
Kotzab, Herbert
- In:
Production and operations management : an international …
22
(
2013
)
4
,
pp. 924-939
Persistent link: https://www.econbiz.de/10009791616
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