Narrow search
Showing 1 - 10 of 14
Cover Image
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D. - In: Journal of strategic marketing 27 (2019) 1, pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Cover Image
Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David - In: Journal of strategic marketing 22 (2014) 1, pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
Cover Image
Turf wars : what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
Smith, Brian David - In: Journal of strategic marketing 19 (2011) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10008936996
Cover Image
Myth, reality and requirements in pharmaceutical key account management
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 2, pp. 89-95
Persistent link: https://www.econbiz.de/10003884401
Cover Image
ResearchWatch
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 2, pp. 126-128
Persistent link: https://www.econbiz.de/10003884414
Cover Image
Discretion is the better part of value: five research-based rules for ensuring that strategy implements implement
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 3, pp. 259-266
Persistent link: https://www.econbiz.de/10003993457
Cover Image
An exploratory study of key opinion leadership management trends among European pharmaceutical companies
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 4, pp. 291-300
Persistent link: https://www.econbiz.de/10003921516
Cover Image
Maybe I will, maybe I won't : what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation
Smith, Brian D. - In: Journal of strategic marketing 17 (2009) 6, pp. 473-485
Persistent link: https://www.econbiz.de/10003927504
Cover Image
Editorial: Our glocal market
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 3, pp. 133-134
Persistent link: https://www.econbiz.de/10009791602
Cover Image
Global medical marketing : editorial
Smith, Brian D. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 3-4
Persistent link: https://www.econbiz.de/10010415284