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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Abraham, Ajin Mathew
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ECONIS (ZBW)
11
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1
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun
;
Taşçıoğlu, Mertcan
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Saved in:
2
Which products are more responsive to in-store displays : utilitarian or hedonic?
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
; …
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 477-491
Persistent link: https://www.econbiz.de/10013256061
Saved in:
3
Influence of human versus AI recommenders : the roles of product type and cognitive processes
Wien, Anders Hauge
;
Peluso, Alessandro M.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 13-27
Persistent link: https://www.econbiz.de/10012665691
Saved in:
4
Understanding the moderating roles of types of recommender systems and products on customer behavioral intention to use recommender systems
Wang, Yen-Yao
;
Luse, Andy
;
Townsend, Anthony M.
; …
- In:
Information systems and e-business management : ISeB
13
(
2015
)
4
,
pp. 769-799
Persistent link: https://www.econbiz.de/10011597796
Saved in:
5
Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust
Wang, Bin
;
Xie, Fengyuan
;
Kandampully, Jay
;
Wang, Jin
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013401654
Saved in:
6
To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Zhu, Hong
;
Zhu, Zimeng
;
Ou, Yilin
;
Yin, Ya
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2668-2685
Persistent link: https://www.econbiz.de/10014432529
Saved in:
7
Work more and indulge more : exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 235-239
Persistent link: https://www.econbiz.de/10011629069
Saved in:
8
Brand love and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki
;
Munnukka, Juha
;
Kiuru, Katrine
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
Saved in:
9
The role of consumer knowledge dimensions on country of origin effects : an enquiry of fast-consuming product in India
N., Joji Alex
;
Abraham, Ajin Mathew
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011343483
Saved in:
10
The role of a model's race in influencing Chinese consumers' product perception
Xu, Xiaobing
;
Chen, Rong
- In:
Asian business & management
15
(
2016
)
3
,
pp. 201-225
Persistent link: https://www.econbiz.de/10011550862
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