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~type_genre:"Aufsatz in Zeitschrift"
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Towards a marketing renaissanc...
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Betriebliche Wertschöpfung
14
Value creation
14
Beziehungsmarketing
13
Relationship marketing
13
Dienstleistungsmarketing
11
Services marketing
11
Lieferantenmanagement
9
Supplier relationship management
9
Marketing theory
7
Marketingtheorie
7
Service-Dominant Logic
7
Service-dominant logic
7
Services
7
Consumer behaviour
6
Customer integration
6
Dienstleistung
6
Konsumentenverhalten
6
Kundenintegration
6
Marketing management
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Marketingmanagement
6
Customer value
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Kundenwert
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Service industry
5
Service logic
5
Dienstleistungsqualität
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Business-to-business marketing
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Communication
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Leistungsbündel
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Marketing
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Value co-creation
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14
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Type of publication
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Article
39
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Aufsatz in Zeitschrift
Article in journal
39
research-article
17
conceptual-paper
14
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
12
Working Paper
12
Aufsatz im Buch
10
Book section
10
Reprint
5
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2
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Aufsatzsammlung
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Language
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English
37
Swedish
2
Author
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Grönroos, Christian
39
Holmqvist, Jonas
5
Van Vaerenbergh, Yves
3
Bowen, David E.
2
Finne, Åke
2
Fisk, Raymond P.
2
Helle, Pekka
2
Viio, Paul
2
Anker, Thomas Boysen
1
Bateson, John E. G.
1
Berry, Leonard L.
1
Bitner, Mary Jo
1
Brown, Stephen Walter
1
Chase, Richard B.
1
Darani, Tiffany
1
Davey, Janet
1
Degenhardt, Thomas
1
Edvardsson, Bo
1
Ehrhart, Karen Holcombe
1
Ehrnrooth, Hanna
1
Ferreira, Ana Cristina
1
FitzPatrick, Mary
1
Groth, Markus
1
Guais, Blandine
1
Guest, Duncan
1
Gummerus, Johanna
1
Hilletofth, Per
1
Holmlund, Maria
1
Holtom, Brooks C.
1
Kauppinen-Räisänen, Hannele
1
Kessous, Aurélie
1
Kuusela, Hannu
1
Leroi-Werelds, Sara
1
Moutinho, Luiz
1
Mukhtar, Umer
1
Ojasalo, Katri
1
Parasuraman, A.
1
Pimenta, Márcio Lopes
1
Ravald, Annika
1
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Journal of service management
7
European journal of marketing : EJM
4
The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Management decision : MD
3
The journal of business & industrial marketing
3
Ekonomiska Samfundets tidskrift
2
Journal of business research : JBR
2
International journal of quality and service sciences
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Public management review
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ECONIS (ZBW)
39
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1
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
3
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
4
Konkurrenskraft i servicesamhället
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
40
(
1987
)
3
,
pp. 137-144
Persistent link: https://www.econbiz.de/10001035530
Saved in:
5
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
6
Reforming public services : does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
7
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
8
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
9
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
10
Business model innovation through the adoption of service logic : evolving to servification
Grönroos, Christian
- In:
Journal of service theory and practice
34
(
2024
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10015055413
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