1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a … Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital … in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage …

leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …

Sektorales Marketing — Impulsgeber für Wissenstransfer und Innovation im Marketing -- Marketing Fast Moving Consumer … Goods — Der Nukleus der sektoralen Sichtweise -- Handel im Spannungsfeld von Marketing, Distribution und Kooperation … -- Investitionsgütermarketing bzw. Business-to-Business Marketing — Zentrale Erklärungs- und Managementansätze -- Dienstleistungsmarketing …

. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …

. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …