Introduction to Entrepreneurship in South America -- Entrepreneurship in Argentina -- Entrepreneurship in Bolivia -- Entrepreneurship in Brazil -- Entrepreneurship in Chile -- Entrepreneurship in Colombia -- Entrepreneurship in Ecuador -- Entrepreneurship in French Guiana -- Entrepreneurship in...

1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3:...

Part 1: Spearheading Innovation -- Hidden Champions: Strategic Logic of Innovation -- Customer-Centric Innovation Marketing for IntelliSens by Huf Hülsbeck & Fürst -- Creating a High Performance Culture for Innovation at Autoneum -- The Next Level of Value Generation: Smart Services for...

This open access book is a collection of 12 case studies capturing decades of experience improving health care and outcomes in low- and middle-income countries. Each case study is written by healthcare managers and providers who have implemented health improvement projects using quality...

0. INTRODUCTION CHAPTER -- PART I: SUSTAINABLE TOURISM & FASHION -- CASE 1. Corporate Social Marketing, Drunken Tourism, and Sustainability: The Case of Meliá Hotels International in Magaluf, Spain -- CASE 2. Green is in Fashion: Eco-Design and Circular Economy Strategies in the Fashion...

The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .

Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven...

"Cases on STEM Entrepreneurship provides essential insight into a nuanced collection of STEM case studies and is highly accessible for both educators and students. Importantly, it will help readers to identify with actual role models and their entrepreneurial challenges, delving into the...

Part 1: Strengthening National Security Through Technology and Governance -- Chapter 01. Public Governance of the National Security of Ukraine -- Chapter 02. Utilizing Information and Communication Technology Systems for the Formation of National Security -- Chapter 03. Conceptual Framework of...

Foreword -- Preface -- Chapter 1 Al Masaood Group: Through Diversification and Geographical Expansion to Success -- Chapter 2 Barjeel Aerial Photography Services: A Successful Geospatial Data Acquisition Company -- Chapter 3 Innovation Floor: 4.0 Technologies and Information Solutions -- Chapter...