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Special issue: new technologies in marketing
Hoffman, Donna L.
(
ed.
);
Moreau, C. Page
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012794768
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Special section on eye tracking applications in marketing
Orquin, Jacob Lund
(
ed.
);
Wedel, Michel
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012238497
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3
Special issue on predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
(
ed.
);
Paetz, Friederike
(
ed.
);
Wagner, Udo
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014519198
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