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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter (ed.) - 2005 - 2. Aufl.
Persistent link: https://www.econbiz.de/10003109022
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001805904
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Strategic brand storytelling
2023
Persistent link: https://www.econbiz.de/10014553092
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter - 2005 - 2. Auflage
-- Strategic Brand Coordination -- Markenmanagement, Marketing und Vertrieb -- Herausgeberverzeichnis -- Autorenverzeichnis. …
Persistent link: https://www.econbiz.de/10014019123
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Destination branding : creating the unique destination proposition
Morgan, Nigel (ed.); Pritchard, Annette (contributor);  … - 2010 - Rev. 2. ed.
Persistent link: https://www.econbiz.de/10003872747
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Destination branding : creating the unique destination proposition
Morgan, Nigel (contributor) - 2008 - 2. ed., reprinted
Persistent link: https://www.econbiz.de/10003667940
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Managing and marketing tourist destinations : strategies to gain a competitive edge
Kozak, Metin; Baloglu, Seyhmus - 2011
Persistent link: https://www.econbiz.de/10008757900
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Marketing brands and experiences in sport, entertainment, Tourism and hospitality
2021
Persistent link: https://www.econbiz.de/10012648604
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The branding of tourist destinations : theoretical and empirical insights
Camilleri, Mark Anthony (ed.) - 2018 - First edition
The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies...
Persistent link: https://www.econbiz.de/10012215496
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Brand co-creation tourism research : contemporary issues and challenges
Rather, Raouf Ahmad (ed.) - 2024 - First edition
than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume, Brand Co …-Creation Tourism Research: Contemporary issues and Challenges, provides an enlightening synthesis of research perspectives on brand co …-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought …
Persistent link: https://www.econbiz.de/10014515363